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1. (WO2017151908) SYSTEMS, METHODS AND ARTICLES TO FACILITATE CROSS-CHANNEL PROGRAMMATIC PURCHASING OF ADVERTISING INVENTORY
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Pub. No.: WO/2017/151908 International Application No.: PCT/US2017/020436
Publication Date: 08.09.2017 International Filing Date: 02.03.2017
IPC:
G06Q 30/02 (2012.01) ,G06Q 30/06 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
06
Buying, selling or leasing transactions
Applicants:
WIDEORBIT INC. [US/US]; 1160 Battery Street, Suite 300 San Francisco, California 94111, US
Inventors:
BOX, Tyler, Wallace,; US
BURDICK, Brian, M.; US
COCO, Geoffrey, P.; US
FERREIRA, Ian, P.; US
JAFFE, Paul; US
SHIELS, Alfred, Lawrence,; US
THOMAN, Brian; US
TIVERMAN, Ola; SE
TRIGONY, Sean; US
YOUNG, Stacey, N.; US
Agent:
SOLTANI, Bobby, B.; US
KUMABE, Blake, K.; US
OBEIDAT, Baha, A.; US
SARGEANT, Brooke; US
QUIST, Brooke, W.; US
ROTH, Carol, J.; US
O'BRIEN, Daniel; US
CARLSON, David, V.; US
STARK, Duncan; US
TARLETON, E., Russell; US
SUN, Eileen, S.; US
HARWOOD, Eric, A.; US
ABRAMONTE, Frank; US
HAN, Hai; US
TALBERT, Hayley, J.; US
CARTER, James, J.; US
WHITE, James, A. D.; US
BARRETT, Jared, M.; US
PEPE, Jeffrey, C.; US
DANLEY, Jeffrey, E.; US
SAKOI, Jeffrey, M.; US
BAUNACH, Jeremiah, J.; US
KARLEN, John, R.; US
MORGAN, John, A.; US
WAKELEY, John, J.; US
COE, Justin, E.; US
HENCKEL, Karen, M.; US
HEFTER, Karl, A.; US
HERMANNS, Karl, R.; US
MORGAN, Kevan, L.; US
COSTANZA, Kevin, S.; US
LINFORD, Lorraine; US
COOPER, Michael, P.; US
RUSYN, Paul; US
LIN, Qing; US
HALLER, Rachel, A.; US
IANNUCCI, Robert; US
KOVELMAN, Robert, L.; US
WEBB, Samuel, E.; US
LEEK, Shoko, I.; US
ROSENMAN, Stephen, J.; US
ABEDI, Syed; US
SATAGAJ, Thomas, J.; US
BOLLER, Timothy, L.; US
LIGON, Toby, J.; US
FERRON, William, O., Jr.; US
Priority Data:
62/303,27103.03.2016US
Title (EN) SYSTEMS, METHODS AND ARTICLES TO FACILITATE CROSS-CHANNEL PROGRAMMATIC PURCHASING OF ADVERTISING INVENTORY
(FR) SYSTÈMES, PROCÉDÉS ET ARTICLES FACILITANT L'ACHAT PROGRAMMATIQUE TRANSCANAUX D'UN INVENTAIRE D'ANNONCES PUBLICITAIRES
Abstract:
(EN) Systems and methods for providing an advertisement platform where buyers and sellers can trade advertisement inventory programmatically at local, national, and/or worldwide levels. The advertisement platform server system may include an advertiser facing interface which permits advertisers to generate a request for orders (RFO) for an advertisement campaign which spans multiple advertisement channels. The RFO may be automatically provided to numerous media content providers, which may place committed orders which are to be autonomously accepted upon satisfaction of at least one condition of the RFO, such as a minimum budget. Once the committed orders are accepted, the advertisements may be routed to a traffic management system for publishing.
(FR) L'invention concerne des systèmes et des procédés permettant de fournir une plateforme d'annonces publicitaires où les acheteurs et les vendeurs peuvent échanger un inventaire d'annonces publicitaires au moyen d'un programme aux niveaux local, national et/ou mondial. Le système du serveur de plateforme d’annonces publicitaires peut comprendre une interface tournée vers l'annonceur qui permet aux annonceurs de générer une demande de commandes (RFO) pour une campagne publicitaire qui couvre plusieurs canaux publicitaires. La RFO peut être fournie automatiquement à une pluralité de fournisseurs de contenu multimédia qui peuvent passer des commandes validées qui doivent être acceptées de manière autonome lorsqu'au moins une condition de la RFO est remplie, par exemple un budget minimal. Une fois les commandes validées acceptées, les annonces publicitaires peuvent être acheminées jusqu'à un système de gestion de trafic à des fins de publication.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)