Various aspects and embodiments described herein may use image segmentation technology to enhance communication relating to user-to-user online commerce. Image segmentation technology may be applied to a digital image that sharing user posts in an online venue to identify one or more segments in digital image depicting one or more items and one or more tags may be associated with the item(s) depicted in each segment. Accordingly, when interested user selects a segment in digital image, information to display to the interested user can be selected (e.g., sorted, filtered, etc.) according to one or more tags corresponding to item(s) depicted in selected segment (e.g., displayed information may include relevant comments, descriptive information, etc. associated with depicted item(s). The various aspects and embodiments described herein may thereby focus communication between sharing users and interested users in relation to user-to-user online commerce experiences.