Techniques for publishing content on the online social network during a determined time interval are described. A publisher can receive, from a device of a user, a first content to publish on an online social network. Additionally, the publisher can access a plurality of first-degree connections associated with the user, and member activity data for the plurality of first-degree connections of the user. The member activity data can include temporal data indicative of time parameters for member connections to the online social network for each first-degree connection. Furthermore, the publisher can determine, using a processor, a first time interval to publish the first content based on the accessed member activity data. Subsequently, the publisher can publish, on the online social network, the first content during the first time interval.