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1. (WO2017128406) METHOD FOR ACQUIRING DATA ABOUT ADVERTISEMENT PUSHING TECHNOLOGY, AND PUSHING SYSTEM
Latest bibliographic data on file with the International Bureau

Pub. No.: WO/2017/128406 International Application No.: PCT/CN2016/072976
Publication Date: 03.08.2017 International Filing Date: 31.01.2016
IPC:
G06Q 30/02 (2012.01) ,H04N 21/458 (2011.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
40
Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB [set-top-box]; Operations thereof
45
Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies or resolving scheduling conflicts
458
Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules
Applicants:
胡明祥 HU, Mingxiang [CN/CN]; CN
Inventors:
胡明祥 HU, Mingxiang; CN
Priority Data:
Title (EN) METHOD FOR ACQUIRING DATA ABOUT ADVERTISEMENT PUSHING TECHNOLOGY, AND PUSHING SYSTEM
(FR) PROCÉDÉ PERMETTANT D'ACQUÉRIR DES DONNÉES CONCERNANT LA TECHNOLOGIE DE TRANSFERT DE PUBLICITÉ, ET SYSTÈME DE TRANSFERT
(ZH) 广告推送技术的数据采集方法以及推送系统
Abstract:
(EN) A method for acquiring data about advertisement pushing technology, and a pushing system. The method comprises: recording type tags corresponding to videos, type tags corresponding to advertisements, and matching relationships between the type tags of the videos and the type tags of the advertisements (S100); detecting an on-demand video of a user (S101); and finding the type tag of an advertisement matching the type tag of the on-demand video of the user, pushing the advertisement having the type tag, and sending technology usage data to a data acquisition end preset by the manufacturer (S102). The solution implements more targeted advertisement pushing and more accurate advertisement placement, and also enables a user to learn about video-related consumption information while watching a video; in addition, by means of timely feedback after the technology is used, the manufacturer can also conveniently and effectively acquire usage information of the related technology in time.
(FR) L'invention concerne un procédé permettant d'acquérir des données concernant la technologie de transfert de publicité, et un système de transfert. Le procédé consiste à : enregistrer des étiquettes de type correspondant à des vidéos, des étiquettes de type correspondant à des publicités, et des relations de correspondance entre les étiquettes de type des vidéos et les étiquettes de type des publicités (S100) ; détecter une vidéo à la demande d'un utilisateur (S101) ; et trouver l'étiquette de type d'une publicité correspondant à l'étiquette de type de la vidéo à la demande de l'utilisateur, transférer la publicité ayant l'étiquette de type, et envoyer des données d'utilisation de la technologie à un terminal d'acquisition de données prédéfini par le fabricant (S102). La solution met en œuvre un transfert de publicité plus ciblé et un positionnement plus précis de la publicité et permet également que l'utilisateur apprenne des informations sur la consommation associée à la vidéo tout en regardant une vidéo. En outre, au moyen d'une rétroaction rapide après l'utilisation de la technologie, le fabricant peut également acquérir de façon commode et efficace des informations d'utilisation de la technologie associée.
(ZH) 一种广告推送技术的数据采集方法以及推送系统,所述方法包括:记录视频对应的类型标签,记录广告对应的类型标签,记录视频类型标签与广告类型标签的匹配关系(S100);检测用户点播的视频(S101);根据用户点播视频的类型标签匹配出广告类型标签,并推送该类型标签的广告,并向厂家预设的数据采集端发送技术使用数据(S102)。该方案使广告推送更加有针对性,也使广告投放更精确,同时用户也能在收看视频的同时了解视频相关的消费咨询,此外,通过使用技术后的及时反馈,也方便厂家及时有效的采集相关技术的使用情况。
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Chinese (ZH)
Filing Language: Chinese (ZH)