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1. (WO2017112132) SYSTEM AND METHOD FOR PRESENTING PRODUCT-SPECIFIC CONTENT ON A CLIENT DEVICE BASED ON A SCANNED BARCODE
Latest bibliographic data on file with the International Bureau

Pub. No.: WO/2017/112132 International Application No.: PCT/US2016/062092
Publication Date: 29.06.2017 International Filing Date: 15.11.2016
IPC:
G06Q 30/06 (2012.01) ,G06K 19/06 (2006.01) ,G06Q 30/02 (2012.01) ,G06Q 50/10 (2012.01) ,H04W 88/02 (2009.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
06
Buying, selling or leasing transactions
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
K
RECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
19
Record carriers for use with machines and with at least a part designed to carry digital markings
06
characterised by the kind of the digital marking, e.g. shape, nature, code
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
50
Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
10
Services
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
W
WIRELESS COMMUNICATION NETWORKS
88
Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
02
Terminal devices
Applicants:
MERCK SHARP & DOHME CORP. [US/US]; 126 East Lincoln Avenue Rahway, New Jersey 07065-0900, US
Inventors:
DUTTA, Debashis; US
SCHILLER, Ifat; IL
Agent:
WHITE, Grady L.; US
Priority Data:
62/271,19922.12.2015US
Title (EN) SYSTEM AND METHOD FOR PRESENTING PRODUCT-SPECIFIC CONTENT ON A CLIENT DEVICE BASED ON A SCANNED BARCODE
(FR) SYSTÈME ET PROCÉDÉ POUR PRÉSENTER UN CONTENU SPÉCIFIQUE À UN PRODUIT SUR UN DISPOSITIF DE CLIENT SUR LA BASE D'UN CODE À BARRES BALAYÉ
Abstract:
(EN) A system and method for presenting product-specific content on a client device, such as a smart cellphone, tablet, or laptop computer, based on a scanned DataMatrix barcode. A DataMatrix barcode is read by an optical scanner attached to the client device and an application program recognizes and parses the data encoded in the DataMatrix barcode to obtain a unique alphanumeric identifier. The unique identifier is transmitted to a digital content server via a data communications network and used by the digital content server to retrieve product-specific content created and maintained on the digital content server by a content management system. The product-specific content, if found on the server, is transmitted to the client device and presented on an output device in accordance with a predefined presentation template.
(FR) L'invention concerne un système et un procédé qui permettent de présenter un contenu spécifique à un produit sur un dispositif de client, tel qu'un ordiphone, une tablette ou un ordinateur portable, sur la base d'un code à barres DataMatrix balayé. Un code à barres DataMatrix est lu par un dispositif de balayage optique attaché au dispositif de client et un programme d'application reconnaît et analyse les données codées dans le code à barres DataMatrix pour obtenir un identificateur alphanumérique unique. L'identificateur unique est transmis à un serveur de contenu numérique par l'intermédiaire d'un réseau de communication de données et utilisé par le serveur de contenu numérique pour extraire un contenu spécifique à un produit créé et maintenu sur le serveur de contenu numérique par un système de gestion de contenu. Le contenu spécifique à un produit, s'il est trouvé sur le serveur, est transmis au dispositif de client et présenté sur un dispositif de sortie selon un modèle de présentation prédéfini.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)
Also published as:
EP3391324US20180349974BR112018012739