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1. (WO2017096417) FRACTIONAL ADVERTISING PLATFORM
Latest bibliographic data on file with the International Bureau

Pub. No.: WO/2017/096417 International Application No.: PCT/AU2016/000395
Publication Date: 15.06.2017 International Filing Date: 09.12.2016
IPC:
G06Q 30/02 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants:
LOCKSTONE, Steven [AU/AU]; AU
Inventors:
LOCKSTONE, Steven; AU
Agent:
ADEPT IP PTY LTD; Level 3, 2 Brandon Park Drive Wheelers Hill, Victoria 3150, AU
Priority Data:
201590510509.12.2015AU
Title (EN) FRACTIONAL ADVERTISING PLATFORM
(FR) PLATE-FORME DE PUBLICITÉ FRACTIONNAIRE
Abstract:
(EN) The present invention provides a fractional advertising platform comprising an online interactive interface which is provided by a service provider and accessible by at least one business and at least one client/respondent via a communication means of an apparatus, and is in communication with the online interactive interface via a global communications network, an advertising campaign having at least one advert divided into a plurality of sellable units and comprising a Call to Action and wherein the at least one client/respondent are directed to one of the businesses based on a random weighted probability algorithm.
(FR) La présente invention concerne une plate-forme de publicité fractionnaire comportant une interface interactive en ligne qui est mise en place par un prestataire de services et accessible par au moins une entreprise et au moins un client/interlocuteur via un moyen de communication d'un appareil, et est en communication avec l'interface interactive en ligne via un réseau mondial de communications, une campagne publicitaire comprenant au moins une publicité divisée en une pluralité de unités commercialisables et comportant un appel à l'action et le ou les clients/interlocuteurs étant orientés vers une des entreprises selon un algorithme avec probabilités à pondération aléatoire.
front page image
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)
Also published as:
AU2016368687US20180357663