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Machine translation
1. (WO2017061725) METHOD AND SYSTEM FOR RETARGETING MOBILE ADVERTISEMENTS TO TV VIEWERS
Latest bibliographic data on file with the International Bureau   

Pub. No.:    WO/2017/061725    International Application No.:    PCT/KR2016/010812
Publication Date: 13.04.2017 International Filing Date: 27.09.2016
IPC:
G06Q 30/02 (2012.01), H04N 21/254 (2011.01)
Applicants: SOUNDLLY INC. [KR/KR]; (Da-dong, munhwa changjo venture valley) #1307, 40, Cheonggyecheon-ro, Jung-gu Seoul 04521 (KR)
Inventors: KIM, Tae Hyun; (KR)
Agent: KIM, Dong Jin; (KR)
Priority Data:
10-2015-0139834 05.10.2015 KR
Title (EN) METHOD AND SYSTEM FOR RETARGETING MOBILE ADVERTISEMENTS TO TV VIEWERS
(FR) PROCÉDÉ ET SYSTÈME DE RECIBLAGE DE PUBLICITÉS POUR MOBILES VERS DES TÉLÉSPECTATEURS
(KO) TV 시청자에게 모바일 광고를 리타게팅하는 방법 및 시스템
Abstract: front page image
(EN)According to one embodiment of the present invention, provided is a method for retargeting mobile advertisements to TV viewers, the method comprising the steps of: detecting, by a mobile device, a sound wave outputted from a TV displaying an image including products; collecting use information indicating whether the mobile device is being used; and determining the products to be advertised on the mobile device, on the basis of sound wave detection information on the detected sound wave and the use information of the mobile device, wherein the sound wave detection information includes sound wave reception history data indicating a history in which the sound wave outputted from the TV has been received, and the use information of the mobile device includes mobile device use data indicating whether the viewer uses the mobile device.
(FR)La présente invention concerne, selon un de ses modes de réalisation, un procédé de reciblage de publicités pour mobiles vers des téléspectateurs, le procédé comportant les étapes consistant à: faire détecter, par un dispositif mobile, une onde sonore émanant d'une TV affichant une image comprenant des produits; recueillir des informations d'utilisation indiquant si le dispositif mobile est en cours d'utilisation; et déterminer les produits à annoncer sur le dispositif mobile, d'après des informations de détection d'onde sonore sur l'onde sonore détectée et les informations d'utilisation du dispositif mobile, les informations de détection d'onde sonore comprenant des données d'historique de réception d'ondes sonores indiquant un historique dans lequel l'onde sonore émanant de la TV a été reçue, et les informations d'utilisation du dispositif mobile comprenant des données d'utilisation du dispositif mobile indiquant si le téléspectateur utilise le dispositif mobile.
(KO)본 발명의 일 실시예에 따르면, 모바일 기기가, 상품이 포함된 영상을 표시하는 TV로부터 출력되는 음파를 감지하는 단계; 상기 모바일 기기가 사용 중 인지 여부를 나타내는 사용 정보를 수집하는 단계; 및 감지한 상기 음파에 대한 음파 감지 정보와 상기 모바일 기기의 사용 정보에 기초하여, 상기 모바일 기기에 광고할 상품을 결정하는 단계;를 포함하며, 상기 음파 감지 정보는 상기 TV로부터 출력되는 음파를 수신한 히스토리를 나타내는 음파 수신 히스토리 데이터를 포함하고, 상기 모바일 기기의 사용 정보는 상기 모바일 기기를 시청자가 사용하는지 여부를 나타내는 모바일 기기 사용 데이터를 포함하는 것을 특징으로 하는, TV 시청자에게 모바일 광고를 리타게팅하는 방법이 제공될 수 있다.
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KN, KP, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW.
African Regional Intellectual Property Organization (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG).
Publication Language: Korean (KO)
Filing Language: Korean (KO)