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1. (WO2017040924) BILLBOARD DISPLAY AND METHOD FOR SELECTIVELY DISPLAYING ADVERTISEMENTS BY SENSING DEMOGRAPHIC INFORMATION OF OCCUPANTS OF VEHICLES

Pub. No.:    WO/2017/040924    International Application No.:    PCT/US2016/050106
Publication Date: Fri Mar 10 00:59:59 CET 2017 International Filing Date: Sat Sep 03 01:59:59 CEST 2016
IPC: G06Q 30/02
Applicants: ROBERT BOSCH GMBH
Inventors: MILLER, James, Stephen
GRAF, Patrick
RIGGI, Frank
Title: BILLBOARD DISPLAY AND METHOD FOR SELECTIVELY DISPLAYING ADVERTISEMENTS BY SENSING DEMOGRAPHIC INFORMATION OF OCCUPANTS OF VEHICLES
Abstract:
A billboard display system selectively displays advertising to occupants in one or more vehicles approaching a billboard display located near a roadway. The billboard display system receives each of: a number of occupants, demographic information for occupants, and vehicle position information from interior occupant sensing systems of one or more vehicles approaching the billboard display. A display controller of the billboard display system processes the demographic information and number of occupants to determine advertising relevant to occupants, and selectively displays relevant advertising with the billboard display to occupants of approaching vehicles.