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1. (WO2017039814) ENRICHED LOCAL ADVERTISING FOR SMALL CELLS

Pub. No.:    WO/2017/039814    International Application No.:    PCT/US2016/040033
Publication Date: Fri Mar 10 00:59:59 CET 2017 International Filing Date: Thu Jun 30 01:59:59 CEST 2016
IPC: H04L 29/08
G06Q 30/02
H04L 12/58
H04M 1/725
H04W 4/02
H04W 84/04
H04W 84/12
Applicants: QUALCOMM INCORPORATED
Inventors: PARK, Edwin, Chongwoo
DAS, Soumya
Title: ENRICHED LOCAL ADVERTISING FOR SMALL CELLS
Abstract:
Systems, methods, and apparatuses for enriched local advertising for small cells are described. A small cell or its components may host an advertising engine on an edge computing device that may be co-located with the small cell. The small cell may determine local information regarding an operating context of the mobile device in the small cell. The small cell may transmit advertising content to the mobile device based on the local information regarding the mobile device. The small cell may physically augment an output device in the small cell. The small cell may also serve a richer version of the advertising content to the mobile device based on local information regarding the mobile device, which may include physical location data for the mobile device. The small cell may be a small cell base station or wireless access point in close physical proximity to the mobile device.