Search International and National Patent Collections

1. (WO2017036333) INTERACTION EVENT-BASED WEBPAGE ITEM RECOMMENDATION METHOD AND DEVICE

Pub. No.:    WO/2017/036333    International Application No.:    PCT/CN2016/096583
Publication Date: Fri Mar 10 00:59:59 CET 2017 International Filing Date: Thu Aug 25 01:59:59 CEST 2016
IPC: G06F 17/30
Applicants: ALIBABA GROUP HOLDING LIMITED
阿里巴巴集团控股有限公司
LI, Yulong
李玉龙
Inventors: LI, Yulong
李玉龙
Title: INTERACTION EVENT-BASED WEBPAGE ITEM RECOMMENDATION METHOD AND DEVICE
Abstract:
Provided in embodiments of the present application are an interaction event-based webpage item recommendation method and device. The method comprises: generating, according to interaction information of interaction events of a plurality of users with respect to a webpage item, relevance degrees among the interaction events and a target interaction event in the interaction events; for an interaction event of a current user, retrieving, according to relevance degrees among the interaction event and a plurality of target interaction events, at least one target webpage item corresponding to the target interaction events; and recommending the target webpage items to the current user. The present application avoids the problem in which webpage items cannot be recommended effectively due to lack of ratings provided by the user. Also, using interaction events with respect to a webpage item as the basis of relevance computation, webpage items a user is interested in can be objectively and accurately recommended to the user. Furthermore, only computing a relevance degree between a target interaction event and an interaction event in a relevance computation can decrease the volume of data in the relevance computation and save the computational resource and storage resource of a server.