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1. (WO2017035970) INFORMATION PUSHING METHOD AND APPARATUS

Pub. No.:    WO/2017/035970    International Application No.:    PCT/CN2015/096233
Publication Date: Fri Mar 10 00:59:59 CET 2017 International Filing Date: Fri Dec 04 00:59:59 CET 2015
IPC: H04L 29/08
G06Q 30/02
Applicants: BEIJING BAIDU NETCOM SCIENCE AND TECHNOLOGY CO., LTD.
北京百度网讯科技有限公司
Inventors: LIU, Wei
刘伟
Title: INFORMATION PUSHING METHOD AND APPARATUS
Abstract:
Disclosed are an information pushing method and apparatus. One particular embodiment of the method comprises: receiving, via a prediction server end, a user identifier of a terminal user sent by an application server end; searching out extension information about the terminal user according to the user identifier, wherein the extension information is acquired from a terminal; based on the extension information and a pre-trained prediction model, generating a predicted value for each piece of information to be presented, wherein the predicted value comprises a probability value for the terminal user performing an operation on each piece of information to be presented; and returning the predicted value to the application server end, so that the application server end selects, based on a ranking result of the various predicted values, at least one piece of information to be presented and pushes the information to be presented to the terminal user. The embodiment can improve the pertinence of user information pushing.