Search International and National Patent Collections

1. (WO2017035565) CONTENT CREATION METHOD AND SYSTEM

Pub. No.:    WO/2017/035565    International Application No.:    PCT/AU2016/000306
Publication Date: Fri Mar 10 00:59:59 CET 2017 International Filing Date: Fri Sep 02 01:59:59 CEST 2016
IPC: G06Q 30/02
Applicants: HUMERY PTY LTD
Inventors: MONTGOMERY, Joel James
Title: CONTENT CREATION METHOD AND SYSTEM
Abstract:
A computer-implemented method and system for generating a digital information campaign on behalf of an entity for distribution to a digital contact list maintained by the entity is disclosed. The system comprises a database server including a database of digital content items, the database including at least one sponsored digital content item originating from a sponsor of the digital information campaign and at least one non-sponsored content item. The system also includes a rules engine for the sponsor to generate a composition rule for determining a composition of the digital information campaign based on the database of digital content items, the sponsor and the entity with the composition rule of the digital marketing campaign requiring at least one sponsored content item to be included in the digital marketing campaign. The system further includes a content compiler for generating the digital marketing campaign in accordance with the composition rule.