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1. (WO2017034926) METHOD, SYSTEM, APPARATUS, AND PROGRAM FOR SERVING TARGETED ADVERTISEMENTS USING REAL-TIME DEMOGRAPHIC, META AND DECLARED DATA

Pub. No.:    WO/2017/034926    International Application No.:    PCT/US2016/047579
Publication Date: Fri Mar 03 00:59:59 CET 2017 International Filing Date: Fri Aug 19 01:59:59 CEST 2016
IPC: G06Q 30/02
Applicants: FLUENT, INC.
Inventors: CULLEN, Sean
HUANG, Yan, Xing
KWAN, Man, Kit
YEUNG, Ngaibun
Title: METHOD, SYSTEM, APPARATUS, AND PROGRAM FOR SERVING TARGETED ADVERTISEMENTS USING REAL-TIME DEMOGRAPHIC, META AND DECLARED DATA
Abstract:
A system and method for using user declared combined with demographic and meta data to create a detailed user profile that reflects current purchase intentions. Because the user profile is immediately available in real-time to the website operator and its ad server, the system and method provide for instantaneous and accurate targeting of web advertising to users which has a higher response rate than advertisements selected and delivered relying on just demographic data and/or online behavior which may be obtained from tracking cookies set on the user's computer or other connected device. The system and method also use the real-time generated user profile to facilitate the delivery of customer records after multiple steps of system operator adjusted filtering that optimizes customer record performance based on the needs and specifications dictated by the client and/or the particular product or service being offered.