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1. (WO2017031633) BRAND VALUE EVALUATION METHOD AND SYSTEM

Pub. No.:    WO/2017/031633    International Application No.:    PCT/CN2015/087804
Publication Date: Fri Mar 03 00:59:59 CET 2017 International Filing Date: Sat Aug 22 01:59:59 CEST 2015
IPC: G06Q 10/00
Applicants: BOAO ZONGHENG NETWORK TECHNOLOGY CO., LTD
广州博鳌纵横网络科技有限公司
Inventors: XIE, Xuhui
谢旭辉
Title: BRAND VALUE EVALUATION METHOD AND SYSTEM
Abstract:
The present invention provides a brand value calculation method and system. The method and system select different formulas to calculate the value of a brand according to costs of the to-be-evaluated brand, a brand combination coefficient, a brand class coefficient, the number of years since the application of the brand, brand propaganda cost, and propaganda duration. The system is simple, and the method is quick. A brand possessor or purchaser can quickly and preliminarily measure the value of the brand, thereby facilitating prosperity of the brand market, and helping enterprises improve brand awareness.