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1. (WO2017031554) A WEB SERVER IMPLEMENTED METHOD FOR INTERACTIVE VIDEO ADVERT AUTHORING, SERVING AND USER INTERACTION MONITORING FOR INCREASING VIDEO ADVERT VIEWING COMPLETION RATES

Pub. No.:    WO/2017/031554    International Application No.:    PCT/AU2016/050805
Publication Date: Fri Mar 03 00:59:59 CET 2017 International Filing Date: Sat Aug 27 01:59:59 CEST 2016
IPC: G06Q 30/02
Applicants: MARTEL, Jamie
Inventors: MARTEL, Jamie
Title: A WEB SERVER IMPLEMENTED METHOD FOR INTERACTIVE VIDEO ADVERT AUTHORING, SERVING AND USER INTERACTION MONITORING FOR INCREASING VIDEO ADVERT VIEWING COMPLETION RATES
Abstract:
There is provided a method for interactive video advert authoring, serving and user interaction monitoring for increasing video advert viewing completion rates, the method comprising retrieving video advert data of a video advert from a video advert database; performing automated content analysis of the video advert data; automating Q&A meta data generation in accordance with the automated content analysis, the Q&A meta data comprising question meta data and associated answer meta data; associating the Q&A meta data with the video advert data; serving, to a client computing device, the video advert video advert and wherein the client computing device displays question data derived from the Q&A meta data and wherein the client computing device is configured for receiving user answer data from a user; and comparing the user answer data to the answer meta data.