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1. (WO2017019467) INFERRING LOGICAL USER LOCATIONS

Pub. No.:    WO/2017/019467    International Application No.:    PCT/US2016/043451
Publication Date: Fri Feb 03 00:59:59 CET 2017 International Filing Date: Sat Jul 23 01:59:59 CEST 2016
IPC: G06Q 30/00
Applicants: MICROSOFT TECHNOLOGY LICENSING, LLC
Inventors: PRINESS, Ido
WEINBERG, Shira
DOTAN-COHEN, Dikla
AVIHOO, Assaf
Title: INFERRING LOGICAL USER LOCATIONS
Abstract:
A logical location of a user may be inferred using semantics of the user's computing device(s). The logical locations may correspond to venues visited by the user, such as frequently visited venues, referred to as hubs. Logical hubs, representing logical locations, may be tagged to the computing device by classifying the device as being associated with a logical hub. Classification may be based on signals or features of the device, such as device usage or device characteristics. The device may be monitored to detect user activity. Based on analysis of the user activity and associated logical hub, the user's logical location may be inferred. A computer user-experience may be personalized to the user based on the user's inferred logical location or logical hub(s) associated with the device. In some cases, geographical location information is not used to determine the logical hubs or infer a user's logical location.