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1. WO2017018658 - ADVERTISEMENT PLATFORM APPARATUS AND METHOD FOR OPERATING SAME

Publication Number WO/2017/018658
Publication Date 02.02.2017
International Application No. PCT/KR2016/006335
International Filing Date 15.06.2016
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/08 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
06Buying, selling or leasing transactions
08Auctions
G06Q 30/06 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
06Buying, selling or leasing transactions
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/06
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
06Buying, selling or leasing transactions
G06Q 30/08
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
06Buying, selling or leasing transactions
08Auctions ; , matching or brokerage
Applicants
  • 에스케이플래닛 주식회사 SK PLANET CO., LTD. [KR]/[KR]
Inventors
  • 손상목 SHON, Sang Mok
Agents
  • 특허법인 남앤드남 NAM & NAM WORLD PATENT & LAW FIRM
Priority Data
10-2015-010787230.07.2015KR
10-2015-011122906.08.2015KR
Publication Language Korean (KO)
Filing Language Korean (KO)
Designated States
Title
(EN) ADVERTISEMENT PLATFORM APPARATUS AND METHOD FOR OPERATING SAME
(FR) APPAREIL DE PLATE-FORME DE PUBLICITÉ ET SON PROCÉDÉ DE MISE EN ŒUVRE
(KO) 광고플랫폼장치 및 그 동작 방법
Abstract
(EN)
Proposed are an advertisement platform apparatus and a method for operating the same, in which a reliable receiver group, to which each advertisement is to be provided, is determined differently according to the number of target selections (clicks) for each advertisement recommended to a specific receiver group, and the determined reliable receiver group is provided to advertisers as bidding information for each advertisement, thereby inducing the advertisers to actively participate in a bid and allowing an advertising company to gain an advantage over other advertising companies in attracting advertisers.
(FR)
L'invention concerne un appareil de plate-forme de publicité et son procédé de mise en œuvre, dans lequel un groupe récepteur fiable, auquel doit être fournie chaque publicité, est déterminé de façon différente conformément au nombre de sélections cibles (clics) de chaque publicité recommandée à un groupe récepteur spécifique, et le groupe récepteur fiable déterminé est fourni à des annonceurs en tant qu'informations d'appel d'offre pour chaque publicité, ce qui permet d'inciter les annonceurs à participer activement à une offre et de permettre à une société publicitaire de prendre un avantage sur d'autres sociétés publicitaires pour attirer des annonceurs.
(KO)
본 발명은 특정 수신자그룹에 추천되는 광고마다의 목표선택(Click)횟수에 따라 각 광고를 제공하기 위한 신뢰수신자그룹을 다르게 결정하고, 결정된 신뢰수신자그룹을 각 광고의 입찰정보로서 광고주들에게 제공함으로써, 광고주들의 적극적인 입찰 참여를 유도할 수 있으며, 타 광고 사업자와의 광고주 유치에도 우위를 점할 수 있게 하는 광고플랫폼장치 및 그 동작 방법을 제안한다.
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