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1. WO2016153564 - CONTEXTUALLY AWARE BILLBOARD DISPLAY DEVICES USING WIRELESS BEACON DEVICE COMMUNICATIONS

Publication Number WO/2016/153564
Publication Date 29.09.2016
International Application No. PCT/US2015/063524
International Filing Date 02.12.2015
IPC
H04B 1/713 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
BTRANSMISSION
1Details of transmission systems, not covered by a single one of groups H04B3/-H04B13/123; Details of transmission systems not characterised by the medium used for transmission
69Spread spectrum techniques
713using frequency hopping
H04W 28/06 2009.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
28Network traffic or resource management
02Traffic management, e.g. flow control or congestion control
06Optimising, e.g. header compression, information sizing
CPC
G06Q 10/20
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
10Administration; Management
20Product repair or maintenance administration
G06Q 30/0261
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0261based on user location
H04W 4/021
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
4Services specially adapted for wireless communication networks; Facilities therefor
02Services making use of location information
021Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
H04W 40/244
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
40Communication routing or communication path finding
24Connectivity information management, e.g. connectivity discovery or connectivity update
244using a network of reference devices, e.g. beaconing
Applicants
  • PAYPAL, INC. [US]/[US]
Inventors
  • CHATTERTON, Geoffrey W.
  • ZAMER, Kamal
Agents
  • FOLSOM, Brent A.
Priority Data
14/667,11524.03.2015US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) CONTEXTUALLY AWARE BILLBOARD DISPLAY DEVICES USING WIRELESS BEACON DEVICE COMMUNICATIONS
(FR) DISPOSITIFS D’AFFICHAGE DE TABLEAU D’AFFICHAGE SENSIBLES AU CONTEXTE UTILISANT DES COMMUNICATIONS DE DISPOSITIF DE BALISE SANS FIL
Abstract
(EN)
There are provided systems and methods for contextually aware billboard display devices using wireless beacon device communications. A service provider may utilize one or more wireless notifications at or nearby a location to connect with a communication device of a user as the user moves into proximity of the wireless beacon's short range wireless communications at or nearby the location. Once connected, the wireless beacon may provide an identifier for the user to the service provider. The service provider may utilize context information for the location to determine needs or interests of the user and/or a vehicle for the user. The service provider may generate a notification, such as an advertisement, that may be communicated to the user through billboards that the user may pass. The notifications may be for car maintenance conditions or vehicle user requirements. The notifications may also be for nearby merchants and available items.
(FR)
L’invention concerne des systèmes et des procédés pour des dispositifs d’affichage de tableau d’affichage sensibles au contexte utilisant des communications de dispositif de balise sans fil. Un fournisseur de services peut utiliser une ou plusieurs notifications sans fil à un emplacement ou à proximité de ce dernier pour se connecter avec un dispositif de communication d’un utilisateur lorsque l’utilisateur se déplace à proximité des communications sans fil à courte portée de la balise sans fil à l'emplacement ou à proximité de ce dernier. Une fois connectée, la balise sans fil peut fournir un identificateur pour l’utilisateur au fournisseur de services. Le fournisseur de services peut utiliser des informations de contexte pour l’emplacement afin de déterminer des besoins ou des intérêts de l’utilisateur et/ou d’un véhicule pour l’utilisateur. Le fournisseur de services peut gérer une notification, telle qu’une publicité, qui peut être communiquée à l’utilisateur par l’intermédiaire de tableaux d’affichage devant lesquels l’utilisateur peut passer. Les notifications peuvent être destinées à des conditions de maintenance de voiture ou à des exigences d’utilisateur de véhicule. Les notifications peuvent également être destinées à des commerçants à proximité et à des articles disponibles.
Latest bibliographic data on file with the International Bureau