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1. WO2016150959 - SYSTEM FOR DYNAMICALLY GENERATED LANDING PAGES

Publication Number WO/2016/150959
Publication Date 29.09.2016
International Application No. PCT/EP2016/056257
International Filing Date 22.03.2016
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
CPC
G06Q 30/0276
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0276Advertisement creation
G06Q 30/0277
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0277Online advertisement
Applicants
  • FS ECOMMERCE GMBH [DE]/[DE]
Inventors
  • HOPFE, Gunnar
  • ASCHE, Dominic
Agents
  • HARRISON, Robert
Priority Data
1504895.224.03.2015GB
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEM FOR DYNAMICALLY GENERATED LANDING PAGES
(FR) SYSTÈME POUR PAGES D'ARRIVÉE GÉNÉRÉES DYNAMIQUEMENT
Abstract
(EN)
The invention relates to a system for generating dynamic landing pages with an Internet interface. The system is configured to receive from a search engine application a web page address, the web page address further comprising at least one parameter, the at least one parameter representing a search string with at least one keyword; extract the at least keyword; search a product database for products which correspond to the at least one keyword; dynamically create information about the product in a web page and send the web page to the search engine application. This configuration allows to overcome the restrictions in capacity and functionality offered by the server application of an advertising campaign server in connection with a search engine.
(FR)
L'invention concerne un système destiné à générer des pages d'arrivée dynamiques avec une interface Internet. Le système est configuré pour recevoir en provenance d'une application de moteur de recherche une adresse de page web, l'adresse de page web comportant en outre au moins un paramètre, le ou les paramètres représentant une chaîne de recherche comportant au moins un mot-clé; extraire le ou les mots-clés; explorer une base de données de produits à la recherche de produits qui correspondent au(x) mot(s)-clé(s); créer dynamiquement des informations concernant le produit dans une page web et envoyer la page web à l'application de moteur de recherche. Cette configuration permet de surmonter les limitations de capacité et de fonctionnalité offertes par l'application de serveur d'un serveur de campagnes publicité en liaison avec un moteur de recherche.
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