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1. WO2016149069 - SYSTEMS AND METHODS FOR MEASURING MOBILE ADVERTISEMENT EFFECTIVENESS

Publication Number WO/2016/149069
Publication Date 22.09.2016
International Application No. PCT/US2016/021935
International Filing Date 11.03.2016
Chapter 2 Demand Filed 12.01.2017
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
CPC
G06K 7/10297
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
7Methods or arrangements for sensing record carriers, ; e.g. for reading patterns
10by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
10009sensing by radiation using wavelengths larger than 0.1 mm, e.g. radio-waves or microwaves
10297arrangements for handling protocols designed for non-contact record carriers such as RFIDs NFCs, e.g. ISO/IEC 14443 and 18092
G06K 7/10386
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
7Methods or arrangements for sensing record carriers, ; e.g. for reading patterns
10by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
10009sensing by radiation using wavelengths larger than 0.1 mm, e.g. radio-waves or microwaves
10366the interrogation device being adapted for miscellaneous applications
10376the interrogation device being adapted for being moveable
10386the interrogation device being of the portable or hand-handheld type, e.g. incorporated in ubiquitous hand-held devices such as PDA or mobile phone, or in the form of a portable dedicated RFID reader
G06Q 30/0242
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0242Determination of advertisement effectiveness
G06Q 30/0267
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0267Wireless devices
Applicants
  • PCMS HOLDINGS, INC. [US]/[US]
Inventors
  • VESIKIVI, Petri
Agents
  • ROCCIA, Vincent, J.
Priority Data
62/132,91413.03.2015US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEMS AND METHODS FOR MEASURING MOBILE ADVERTISEMENT EFFECTIVENESS
(FR) SYSTÈMES ET PROCÉDÉS PERMETTANT DE MESURER L'EFFICACITÉ DE PUBLICITÉS MOBILES
Abstract
(EN)
Systems and/or methods for determining effectiveness of advertisements using devices and/or beacons and/or tags. A mobile device may send a request to an advertisement server. In response to the request, the mobile device may receive, from the advertisement server, an advertisement, an advertisement identifier, and a location identifier. Hie advertisement identifier and the location identifier may be associated with the advertisement. The mobile device may store one or more of the advertisement, the advertisement identifier, or the location identifier. The mobile device may scan (e.g., periodically scan) and/or receive a radio identifier. The radio identifier may be received via a short range signal. A watchdog component (e.g., a watchdog function), running on the mobile device may compare the received radio identifier with the location identifier. If the received radio identifier matches the location identifier, the watchdog function may send a message to the advertisement server.
(FR)
L'invention concerne des systèmes et/ou des procédés permettant de déterminer l'efficacité de publicités à l'aide de dispositifs et/ou de balises et/ou d'étiquettes. Un dispositif mobile peut envoyer une demande à un serveur de publicités. En réponse à la demande, le dispositif mobile peut recevoir, en provenance du serveur de publicité, une publicité, un identifiant de publicité, et un identifiant d'emplacement. L'identifiant de publicité et l'identifiant d'emplacement peuvent être associés à la publicité. Le dispositif mobile peut stocker un ou plusieurs éléments parmi la publicité, l'identifiant de publicité, ou l'identifiant d'emplacement. Le dispositif mobile peut balayer (par exemple, balayer périodiquement) et/ou recevoir un identifiant radio. L'identifiant radio peut être reçu par l'intermédiaire d'un signal à courte portée. Un composant de surveillance (par exemple, une fonction de surveillance), s'exécutant sur le dispositif mobile, peut comparer l'identifiant radio reçu et l'identifiant d'emplacement. Si l'identifiant radio reçu correspond à l'identifiant d'emplacement, la fonction de surveillance peut envoyer un message au serveur de publicité.
Also published as
Latest bibliographic data on file with the International Bureau