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1. (WO2016057054) METHOD AND SYSTEM FOR USING INTERCHANGEABLE ANALYTICS MODULES TO PROVIDE TAX RETURN PREPARATION SYSTEMS

Pub. No.:    WO/2016/057054    International Application No.:    PCT/US2014/067412
Publication Date: Fri Apr 15 01:59:59 CEST 2016 International Filing Date: Wed Nov 26 00:59:59 CET 2014
IPC: G06Q 40/00
Applicants: INTUIT INC.
Inventors: MASCARO, Massimo
GOLDMAN, Jonathan, R.
LAASER, William, T.
Title: METHOD AND SYSTEM FOR USING INTERCHANGEABLE ANALYTICS MODULES TO PROVIDE TAX RETURN PREPARATION SYSTEMS
Abstract:
A method and system for providing a tax return preparation system with interchangeable analytics modules includes providing one or more interchangeable analytics modules. Each of the interchangeable analytics modules includes one or more analytics algorithms used to select user experience elements to be included in a tax return preparation interview process presented to a user through one or more tax return preparation systems. The one or more interchangeable analytics modules are distinct and independent analytical components provided to the tax return preparation system that can be interchanged, overwritten, and interfaced with individually, and without otherwise changing and/or modifying the tax return preparation system. Consequently, a tax return preparation system can provide a tax return preparation interview process capable of dynamically evolving to meet the specific needs of a given user.