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1. (WO2016037278) SYSTEMS AND METHODS FOR CONTINUOUS ANALYSIS AND PROCUREMENT OF ADVERTISEMENT CAMPAIGNS
Latest bibliographic data on file with the International Bureau

Pub. No.: WO/2016/037278 International Application No.: PCT/CA2015/050870
Publication Date: 17.03.2016 International Filing Date: 09.09.2015
IPC:
G06Q 30/02 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants:
SYSOMOS L.P. [CA/CA]; 25 York Street Suite 900 P.O. Box 403 Toronto, Ontario M5J 2V5, CA
Inventors:
OGAWA, Stuart; US
KIM, Edward Dong-Jin; CA
PADMANABHAN, Kanchana; CA
Agent:
SO, Wilfred P.; CA
BEGLEITER RODIN, Leah; CA
BURSHTEIN, Sheldon; CA
CHARI, Santosh K.; CA
NAKAGAWA, Yudai; CA
ORANGE, John R. S.; CA
PRENOL, Anthony; CA
SLANEY, Brett J.; CA
TSENG, Alice; CA
WONG, Thomas Yau- Tsun; CA
Priority Data:
62/048,61210.09.2014US
62/068,11824.10.2014US
Title (EN) SYSTEMS AND METHODS FOR CONTINUOUS ANALYSIS AND PROCUREMENT OF ADVERTISEMENT CAMPAIGNS
(FR) SYSTÈMES ET PROCÉDÉS D'ANALYSE ET DE FOURNITURE EN CONTINU DE CAMPAGNES PUBLICITAIRES
Abstract:
(EN) A system and a method are provided for continuously analysing and procuring advertisements. Social data is obtained and is used to identify one or more relationships. The operations further include: modifying or determining a target set based on the one or more relationships, the target set comprising a combination of inputs and a target audience, the inputs comprising a search algorithm for identifying the target audience; presenting the target set when a proposed advertising campaign is detected; procuring the proposed advertising campaign using the target audience to generate a procured advertisement; obtaining feedback about the procured advertisement; and further modifying the target set based on the feedback.
(FR) La présente invention concerne un système et un procédé permettant d'analyser et de fournir en continu des annonces publicitaires. Des données sociales sont obtenues et utilisées afin d'identifier une ou plusieurs relations. Le procédé consiste en outre à : modifier ou déterminer un ensemble cible sur la base de la ou des relations, l'ensemble cible comprenant une combinaison d'entrées et une audience cible, les entrées comprenant un algorithme de recherche permettant d'identifier l'audience cible; présenter l'ensemble cible lorsqu'une campagne publicitaire proposée est détectée; fournir la campagne publicitaire proposée à l'aide de l'audience cible pour générer une annonce publicitaire fournie; obtenir un retour d'informations concernant la publicité fournie; et modifier davantage l'ensemble cible sur la base du retour d'informations.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)