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1. (WO2015048557) SYSTEM AND APPARATUS FOR ASSESSING REACH, ENGAGEMENT, CONVERSATION OR OTHER SOCIAL METRICS BASED ON DOMAIN TAILORED EVALUATION OF SOCIAL MEDIA EXPOSURE

Pub. No.:    WO/2015/048557    International Application No.:    PCT/US2014/057875
Publication Date: Fri Apr 03 01:59:59 CEST 2015 International Filing Date: Sat Sep 27 01:59:59 CEST 2014
IPC: H04L 29/08
Applicants: MVPINDEX INC.
Inventors: SAVELLI, Victor, Vincent
SPIETH, Shawn, Timothy
NELSON, Kyle, Allen
KINNEY, Powell, Mcvay
SWAYNE, Eric, Jonathan
Title: SYSTEM AND APPARATUS FOR ASSESSING REACH, ENGAGEMENT, CONVERSATION OR OTHER SOCIAL METRICS BASED ON DOMAIN TAILORED EVALUATION OF SOCIAL MEDIA EXPOSURE
Abstract:
Embodiments described herein provide a social media analytics platform. An entity may be configured with respect to the platform and a number of social media accounts, and other data such as aliases or search terms associated with the entity. Data is collected at certain intervals from the various online sites, including social media sites, using the various disparate and proprietary interfaces and data models provided by the sites and the configurations for the social media accounts associated with an entity. Using this data obtained from these online sites one or more scores can be calculated or update based on the data, where the score(s) may serve to quantify a facet of the entity's social media exposure and may serve to be domain specific to the entity. The scores for each of the indices for an entity can thus serve to quantify facets of an entity's social media exposure.