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1. (WO2015042767) METHOD FOR INSERTING AN ADVERTISEMENT INTO A VIDEO STREAM OF AN APPLICATION ON DEMAND (AOD) SERVICE, AOD PROCESSING DEVICE AND AOD SERVER
Latest bibliographic data on file with the International Bureau   

Pub. No.: WO/2015/042767 International Application No.: PCT/CN2013/084048
Publication Date: 02.04.2015 International Filing Date: 24.09.2013
IPC:
H04N 7/52 (2011.01)
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
7
Television systems
24
Systems for the transmission of television signals using pulse code modulation
52
Systems for transmission of a pulse code modulated with one or more other pulse code modulated signals, e.g. an audio signal or a synchronizing signal
Applicants:
YANG, Peng [CN/CN]; CN (SC)
TELEFONAKTIEBOLAGET LM ERICSSON (PUBL) [SE/SE]; SE-164 83 Stockholm, SE
Inventors:
YANG, Peng; CN
JAMAL-SYED, Shaheer; CN
XIAO, Shiyuan; CN
Agent:
CHINA SCIENCE PATENT & TRADEMARK AGENT LTD.; Suite 4-1105, No. 87 West 3rd Ring North Rd., Haidian District Beijing 100089, CN
Priority Data:
Title (EN) METHOD FOR INSERTING AN ADVERTISEMENT INTO A VIDEO STREAM OF AN APPLICATION ON DEMAND (AOD) SERVICE, AOD PROCESSING DEVICE AND AOD SERVER
(FR) PROCÉDÉ D'INSERTION D'UNE ANNONCE DANS UN FLUX VIDÉO D'UN SERVICE D'APPLICATION SUR DEMANDE (AOD), DISPOSITIF DE TRAITEMENT AOD ET SERVEUR AOD
Abstract:
(EN) The disclosure provides a method (300) for inserting an advertisement into a video stream of an AoD service. The method is performed by an AoD processing device and includes steps of: acquiring (S310), from the AoD server, advertisement configuration information; determining (S320) an advertisement to be inserted based on the advertisement configuration information; receiving (S330), from the AoD server, a notification that a triggering condition for inserting an advertisement is satisfied, the triggering condition being associated with an interaction between the AoD server and a client device to which the AoD service is provided; transmitting (S340) to the AoD server an instruction to cause the AoD server to render a combined picture of the application and the advertisement based on the advertisement configuration information; and receiving (S350), from the AoD server, the combined picture and converting it into a frame in the video stream for transmission to the client device.
(FR) La présente invention concerne un procédé (300) d'insertion d'une annonce dans un flux vidéo d'un service d'application sur demande (AoD, Application on Demand). Le procédé est mis en œuvre par un dispositif de traitement AoD et comprend les étapes consistant à : acquérir (S310), en provenance du serveur AoD, des informations de configuration d'annonces ; déterminer (S320) une annonce devant être insérée sur la base des informations de configuration d'annonces ; recevoir (S330), en provenance du serveur AoD, une notification selon laquelle une condition de déclenchement de l'insertion d'une annonce est satisfaite, la condition de déclenchement étant associée à une interaction entre le serveur AoD et un dispositif client auquel est fourni le service AoD ; transmettre (S340) au serveur AoD une instruction pour faire en sorte que le serveur AoD restitue une image combinée de l'application de l'annonce sur la base des informations de configuration d'annonces ; et recevoir (S350), en provenance du serveur AoD, l'image combinée et la convertir en une trame dans le flux vidéo en vue de sa transmission au dispositif client.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)