A system for displaying a demographic data comprises an input interface, a processor, and an output interface. The input interface is configured to receive a location data of a device and to receive a display type. The processor is configured to determine a user characterization data associated with the device and to determine a probability that the device is associated with a location of interest. The output interface is configured to provide an aggregated characterization data associated with the location of interest for display according to the display type. In some embodiments, the system for determining a demographic data comprises a memory coupled to the processor and configured to provide the processor with instructions. In various embodiments, the device is one of a plurality of devices whose data is received and manipulated in order to determine probabilistic demographic data associated with a location.