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1. WO2014209233 - SYSTEM AND METHOD FOR DELIVERING CONTENT TO A DISPLAY SCREEN

Publication Number WO/2014/209233
Publication Date 31.12.2014
International Application No. PCT/SG2014/000306
International Filing Date 26.06.2014
IPC
H04N 21/258 2011.1
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics or processing of multiple end-users preferences to derive collaborative data
G06F 13/00 2006.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
13Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
H04N 21/431 2011.1
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
40Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB ; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronizing decoder's clock; Client middleware
431Generation of visual interfaces; Content or additional data rendering
H04N 21/442 2011.1
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
40Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB ; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronizing decoder's clock; Client middleware
442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
CPC
G06F 13/00
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
13Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H04N 21/25891
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
25866Management of end-user data
25891being end-user preferences
H04N 21/2668
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
H04N 21/4316
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
431Generation of visual interfaces ; for content selection or interaction; Content or additional data rendering
4312involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
4316for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
H04N 21/44222
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
44213Monitoring of end-user related data
44222Analytics of user selections, e.g. selection of programs or purchase activity
Applicants
  • VODOKE ASIA PACIFIC LIMITED
Inventors
  • ZHANG, Qichuan
  • TOH, Kok Meng, Michael
Agents
  • WHITCOMB, Claire
Priority Data
201304977-026.06.2013SG
Publication Language English (en)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEM AND METHOD FOR DELIVERING CONTENT TO A DISPLAY SCREEN
(FR) SYSTÈME ET PROCÉDÉ POUR FOURNIR UN CONTENU À UN ÉCRAN D'AFFICHAGE
Abstract
(EN) A system and method for delivering content to a display screen is provided. An interactive user interface is provided for display on the screen, and the user interface includes a selection portion with a plurality of selectable objects, each of which is related to a corresponding screen. Such corresponding screens are displayed when the selectable object is browsed or selected. Instances of browsing and selecting of the selectable objects are tracked and recorded, and the subsequently recorded instances are compiled and an analysis is generated therefrom. Digital advertisements are subsequently introduced into the user interface based on the results of the generated analysis, where the digital advertisements are provided as corresponding screens for the selectable objects.
(FR) L'invention concerne un système et un procédé pour fournir du contenu à un écran d'affichage. Une interface utilisateur interactive est fournie pour l'affichage sur l'écran, et l'interface utilisateur comprend une partie de sélection avec une pluralité d'objets sélectionnables, dont chacun est relié à un écran correspondant. Ces écrans correspondants sont affichés lorsque l'objet sélectionnable est survolé ou sélectionné. Les instances de survol et de sélection des objets sélectionnables sont suivies et enregistrées, et les instances enregistrées de façon subséquente sont compilées et une analyse est générée à partir de cela. Des annonces publicitaires numériques sont ensuite introduites dans l'interface utilisateur sur la base des résultats de l'analyse générée, les annonces publicitaires numériques étant fournies en tant qu'écrans correspondants pour les objets sélectionnables.
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