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1. (WO2014207937) ADVERTISEMENT SYSTEM, AND ADVERTISEMENT PROCESSING DEVICE

Pub. No.:    WO/2014/207937    International Application No.:    PCT/JP2013/067935
Publication Date: Thu Jan 01 00:59:59 CET 2015 International Filing Date: Sat Jun 29 01:59:59 CEST 2013
IPC: G06Q 30/02
Applicants: RAKUTEN, INC.
楽天株式会社
Inventors: BANDARA, Udana
バンダーラ ウダーナ
CHIA, Alex
チア アレックス
CHEN, James
チェン ジェームス
Title: ADVERTISEMENT SYSTEM, AND ADVERTISEMENT PROCESSING DEVICE
Abstract:
Provided is an advertisement system capable of guaranteeing convenience to a registrant while preventing a large number of electronic advertisements from being registered indiscriminately. A candidate region setting unit (113) sets a candidate region, which is a candidate for a region to be associated with an electronic advertisement, on the basis of first location information pertaining to the location of a first user. A target region setting unit (114) sets a sectional region within the candidate region as the region to be associated with the electronic advertisement. An association information registering unit (115) registers, to an association information storage unit (111), association information showing the association between electronic advertisements and regions set by means of the target region setting unit (114). An electronic advertisement providing unit (117) extracts, on the basis of the region stored in the association information storage unit (111) and second location information pertaining to the location of a second user, an electronic advertisement to be supplied to the second user from among the electronic advertisements registered in the association information storage unit (111), and provides the extracted electronic advertisement to the second user.