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Machine translation
1. (WO2014207753) ASSESSING VALUE OF BRAND BASED ON ONLINE CONTENT
Latest bibliographic data on file with the International Bureau   

Pub. No.:    WO/2014/207753    International Application No.:    PCT/IN2013/000398
Publication Date: 31.12.2014 International Filing Date: 27.06.2013
IPC:
G06Q 30/02 (2012.01)
Applicants: HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P. [US/US]; 11445 Compaq Center Drive West Houston, Texas 77070 (US).
PURANIK, Vinayak [IN/IN]; (IN) (US only).
MANJUNATH, Geetha [IN/IN]; (IN) (US only)
Inventors: PURANIK, Vinayak; (IN).
MANJUNATH, Geetha; (IN)
Agent: ALANKI, N.V. Pradeep Kumar; Global IP Services, 198F, 27th Cross 3rd Block, Jayanagar Bangalore 560 011 Karnataka (IN)
Priority Data:
Title (EN) ASSESSING VALUE OF BRAND BASED ON ONLINE CONTENT
(FR) ESTIMATION DE VALEUR DE MARQUE SUR LA BASE DE CONTENU EN LIGNE
Abstract: front page image
(EN)Provided is a method for assessing value of a brand based on online content. Content related to a brand is captured from the internet. Captured content is quantitatively analyzed to determine a first brand value of the brand. Captured content is filtered to extract subject matter relevant to the brand. The extracted subject matter is evaluated to determine a second brand value of the brand. The first brand value and the second brand value are combined to determine value of the brand.
(FR)L'invention porte sur un procédé d'estimation de valeur d'une marque sur la base de contenu en ligne. Du contenu relatif à une marque est capturé à partir de l'Internet. Le contenu capturé est analysé quantitativement pour déterminer une première valeur de marque de la marque. Le contenu capturé est filtré pour extraire de la matière pertinente à la marque. La matière extraite est évaluée afin de déterminer une seconde valeur de marque de la marque. La première valeur de marque et la seconde valeur de marque sont combinées afin de déterminer une valeur de la marque.
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW.
African Regional Intellectual Property Organization (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG).
Publication Language: English (EN)
Filing Language: English (EN)