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1. (WO2014203015) CROSS-CHANNEL USER TRACKING SYSTEMS, METHODS AND DEVICES
Latest bibliographic data on file with the International Bureau   

Pub. No.: WO/2014/203015 International Application No.: PCT/IB2013/001209
Publication Date: 24.12.2014 International Filing Date: 21.06.2013
IPC:
G06Q 30/02 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants: MANOLARAKIS, Christos[GR/US]; US (AllExceptUS)
SUTTERLIN, Mark[US/US]; US (AllExceptUS)
MILKOWSKI, Andrew[US/US]; US (AllExceptUS)
ZHANG, Guowei[US/US]; US (AllExceptUS)
LUXENBERG, Stephanie[US/US]; US (AllExceptUS)
LANDSMAN, Rick[US/US]; US (AllExceptUS)
CARRON, Maurice, J.[US/US]; US (AllExceptUS)
VELTI MOBILE PLATFORMS LIMITED; 33 Porter Road, P.O. Box 3169 PMB 103, Road Town Tortola, VG (AllExceptUS)
Inventors: MANOLARAKIS, Christos; US
SUTTERLIN, Mark; US
MILKOWSKI, Andrew; US
ZHANG, Guowei; US
LUXENBERG, Stephanie; US
LANDSMAN, Rick; US
CARRON, Maurice, J.; US
Agent: FAJKOWSKI, James, E.; K&L Gates LLP One Lincoln Street Boston, MA 02111-2950, US
Priority Data:
Title (EN) CROSS-CHANNEL USER TRACKING SYSTEMS, METHODS AND DEVICES
(FR) SYSTÈMES, PROCÉDÉS ET DISPOSITIFS DE SUIVI D'UTILISATEURS À TRAVERS DIFFÉRENTS CIRCUITS
Abstract:
(EN) In part, the invention relates to systems and methods suitable for operating a client side platform for deterministically correlating a unique mobile user across multiple marketing communication channels using a universal identifier to provide a deterministic mapping of individual channel user identifiers. In an embodiment, the invention relates to systems and methods suitable for operating a client side platform for probabilistically correlating a unique mobile user across multiple marketing communication channels to provide a mapping of individual channel user identifiers. The systems and methods can be used to identify user activity across different marketing communication channels accessed with a given mobile device.
(FR) L'invention concerne en partie des systèmes et des procédés convenant pour exploiter une plate-forme côté client afin de corréler de façon déterministe un utilisateur mobile unique à travers des circuits multiples de communication mercatique en utilisant un identifiant universel pour réaliser un repérage déterministe d'identifiants individuels d'utilisateur de circuits. Dans un mode de réalisation, l'invention concerne des systèmes et des procédés convenant pour exploiter une plate-forme côté client afin de corréler de façon probabiliste un utilisateur mobile unique à travers des circuits multiples de communication mercatique pour réaliser un repérage d'identifiants individuels d'utilisateur de circuits. Les systèmes et les procédés peuvent être utilisés pour identifier une activité d'utilisateur à travers différents circuits de communication mercatique auxquels l'accès se fait à l'aide d'un dispositif mobile donné.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)