Contextual information is used in determining how to deliver a message to a user. Instead of displaying a message at a predetermined location or following a predefined routing list to deliver a message to a user, contextual information associated with the user is used in delivering the message. Different message types may be used to deliver the message. The message type that is selected for the delivery of the message may be based on different criteria (e.g. device receiving the message, priority of the message, and the like). In cases where a user does not respond to an important message within a specified time period, other messages using the same or different message types may be delivered to the user or other user(s) until a response is received.