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1. (WO2014193700) SOCIAL MEDIA PRICING ENGINE

Pub. No.:    WO/2014/193700    International Application No.:    PCT/US2014/038804
Publication Date: Fri Dec 05 00:59:59 CET 2014 International Filing Date: Wed May 21 01:59:59 CEST 2014
IPC: G06Q 99/00
Applicants: UNIFIED SOCIAL, INC.
Inventors: BECKERMAN, Jason
MEDINA, Adrian
FRIEDMAN, Dylan
Title: SOCIAL MEDIA PRICING ENGINE
Abstract:
Processes for determining predicted prices of social media actions from disparate social media types are disclosed. In one example process, campaign attribute data associated with an advertising campaign on a social media service may be received. The campaign attribute data and historical campaign attribute data associated with previously performed advertising campaigns may be used to generate a plurality of predicted prices for the social media action. A weighted sum of the plurality of predicted prices may be calculated to generate a final predicted price for the social media action. Predicted prices for other social media actions performed on other social media services may similarly be generated. Systems and non-transitory computer-readable storage media for performing these processes are also provided.