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1. (WO2014193111) APPARATUS AND METHOD FOR AUTOMATED TARGETING
Latest bibliographic data on file with the International Bureau   

Pub. No.: WO/2014/193111 International Application No.: PCT/KR2014/004527
Publication Date: 04.12.2014 International Filing Date: 21.05.2014
IPC:
G06Q 30/02 (2012.01)
Applicants: FUTURESTREAMNETWORKS CO.,LTD[KR/KR]; 7F, 15, Yeoksam-ro 8-gil, Gangnam-gu Seoul 06250, KR
Inventors: LEE, Sang Bong; KR
LEE, Jang Hyuk; KR
Agent: KIM, Woong; 9th Floor, 15, Teheranro-22gil, Gangnam-gu Seoul 06236, KR
Priority Data:
10-2013-006181230.05.2013KR
Title (EN) APPARATUS AND METHOD FOR AUTOMATED TARGETING
(FR) APPAREIL ET PROCÉDÉ DE CIBLAGE AUTOMATISÉ
(KO) 타겟팅 자동화 장치 및 방법
Abstract: front page image
(EN) Disclosed are an apparatus and a method for automated targeting. An automated targeting apparatus for automatically selecting a target, to whom a marketing (advertising and sales promotion) content is to be transmitted, comprises: a target customer setting unit for setting target customers; a stepwise target selecting unit for selecting, as a stepwise target, customers to whom the marketing content is to be transmitted in each step from among the target customers; a customer response receiving unit for checking a reactive customer who is reactive to the content transmitted to the stepwise target; and a reactive customer analysis unit for analyzing characteristics of the reactive customer and calculating similarity between the marketing target customer and the reactive customer.
(FR) L'invention concerne un appareil et un procédé de ciblage automatisé. Un appareil de ciblage automatisé pour sélectionner automatiquement une cible, à laquelle un contenu commercial (publicité et promotion des ventes) doit être transmis, comprend : une unité de réglage de clients cibles pour régler des clients cibles ; une unité de sélection de cible par étapes pour sélectionner, à titre de cible par étapes, des clients auxquels le contenu commercial doit être transmis à chaque étape parmi les clients cibles ; une unité de réception de réponse de client pour contrôler un client réactif qui est réactif au contenu transmis à la cible par étapes ; et une unité d'analyse de client réactif pour analyser des caractéristiques du client réactif et calculer une similarité entre le client cible du contenu commercial et le client réactif.
(KO) 타겟팅 자동화 장치 및 방법이 개시된다. 마케팅 (광고 및 판매 촉진) 콘텐츠를 전송할 타겟을 자동 선정하는 타겟팅 자동화 장치는, 타겟 고객을 설정하는 대상 고객 설정부, 상기 타겟 고객 중에서 단계 별로 상기 마케팅 콘텐츠를 전송하고자 하는 고객을 단계 별 타겟으로 선정하는 단계 별 타겟 선정부, 상기 단계 별 타겟에게 전송된 콘텐츠에 대한 반응 고객을 확인하는 고객 반응 수신부 및 상기 반응 고객의 특성을 분석하여 상기 마케팅 대상 고객의 상기 반응 고객과의 유사도를 산출하는 반응 고객 분석부를 포함할 수 있다.
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KN, KP, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Korean (KO)
Filing Language: Korean (KO)