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Machine translation
1. (WO2014177162) LOCATION-BASED ADVERTISING IN A MOBILE BROADBAND NETWORK
Latest bibliographic data on file with the International Bureau   

Pub. No.:    WO/2014/177162    International Application No.:    PCT/DK2014/050122
Publication Date: 06.11.2014 International Filing Date: 05.05.2014
IPC:
G06Q 30/02 (2012.01)
Applicants: ALLUNITE A/S [DK/DK]; Tobaksvejen 23B, 1 DK-2860 Søborg (DK)
Inventors: GEVALDIG, Kasper Bloch; (DK).
ELMØE, Esben; (DK)
Agent: PATENTGRUPPEN A/S; Aaboulevarden 31, 4th floor DK-8000 Aarhus C (DK)
Priority Data:
PA 2013 70250 03.05.2013 DK
PA 2013 70700 18.11.2013 DK
Title (EN) LOCATION-BASED ADVERTISING IN A MOBILE BROADBAND NETWORK
(FR) PUBLICITÉ BASÉE SUR L'EMPLACEMENT DANS UN RÉSEAU LARGE BANDE MOBILE
Abstract: front page image
(EN)A method and system for distributing advertising content in an advertising network, the advertising network comprising an advertising management system configured to manage advertising content; and a mobile broadband infrastructure comprising a plurality of base stations configured to provide communicatively coupling of mobile devices to the internet, the communicatively coupling at least partly being established as a mobile broadband connection;said mobile broadband infrastructure being communicatively coupled to said advertising management system;said advertising management system being configured to select and distribute advertising content to said mobile devices in accordance with advertising rules; and wherein said advertising rules provides for distributing said advertising content to mobile devices according to at least one of a location of the mobile devices or a location of the base stations.
(FR)La présente invention concerne un procédé et un système permettant de distribuer un contenu publicitaire dans un réseau publicitaire qui comprend : un système de gestion d'annonces publicitaires configuré pour gérer un contenu publicitaire ; et une infrastructure large bande mobile comprenant une pluralité de stations de base configurées pour fournir un couplage communicatif de dispositifs mobiles à l'Internet, le couplage communicatif étant au moins partiellement établi sous la forme d'une connexion large bande mobile. Ladite infrastructure large bande mobile est couplée de manière communicative audit système de gestion d'annonces publicitaires, tandis que ledit système de gestion d'annonces publicitaires est configuré pour sélectionner et distribuer un contenu publicitaire auxdits dispositifs mobiles selon des règles de publicité, lesdites règles de publicité régissant la distribution dudit contenu publicitaire aux dispositifs mobiles selon l'emplacement des dispositifs mobiles et/ou l'emplacement des stations de base.
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW.
African Regional Intellectual Property Organization (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG).
Publication Language: English (EN)
Filing Language: English (EN)