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1. WO2014031899 - AUGMENTED REALITY VIRTUAL CONTENT PLATFORM APPARATUSES, METHODS AND SYSTEMS

Publication Number WO/2014/031899
Publication Date 27.02.2014
International Application No. PCT/US2013/056276
International Filing Date 22.08.2013
IPC
H04N 21/4788 2011.1
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
40Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB ; Operations thereof
47End-user applications
478Supplemental services, e.g. displaying phone caller identification or shopping application
4788communicating with other users, e.g. chatting
H04N 5/262 2006.1
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
5Details of television systems
222Studio circuitry; Studio devices; Studio equipment
262Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects
G06T 17/00 2006.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
TIMAGE DATA PROCESSING OR GENERATION, IN GENERAL
173D modelling for computer graphics
CPC
G06Q 30/0276
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0276Advertisement creation
G06Q 50/01
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
50Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
01Social networking
G06T 19/006
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
TIMAGE DATA PROCESSING OR GENERATION, IN GENERAL
19Manipulating 3D models or images for computer graphics
006Mixed reality
G06V 20/30
H04N 21/41407
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
41Structure of client; Structure of client peripherals
414Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
41407embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
H04N 21/4316
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
431Generation of visual interfaces ; for content selection or interaction; Content or additional data rendering
4312involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
4316for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
Applicants
  • GOLDRUN CORPORATION [US]/[US]
Inventors
  • ROSENTHAL, Vivian
  • BONE, Steven Austin
  • RAKOVITSKY, Dmitry
Agents
  • HANCHUK, Walter
Priority Data
61/691,96322.08.2012US
Publication Language English (en)
Filing Language English (EN)
Designated States
Title
(EN) AUGMENTED REALITY VIRTUAL CONTENT PLATFORM APPARATUSES, METHODS AND SYSTEMS
(FR) APPAREILS, PROCÉDÉS ET SYSTÈMES DE PLATEFORME DE CONTENU VIRTUEL À RÉALITÉ AUGMENTÉE
Abstract
(EN) The AUGMENTED REALITY VIRTUAL CONTENT PLATFROM APPARATUSES, METHODS AND SYSTEMS ("ARV") provides a photo driven ad-platform that transforms digital media placements into immersive and immediately shareable brand-consumer engagements via GPS-linked virtual photo components instantiated on a user mobile device. Within embodiments, users may create and share photographs augmented with brands or other images and accompanying messages on various social networks using their Smartphones or tablets to earn rewards. In one implementation, merchants and/or advertisers may populate the mobile augmented reality space as fans and consumers may share their photos on social networks and spread the word virally.
(FR) L'invention concerne des appareils, des procédés et des systèmes de plateforme de contenu virtuel à réalité augmentée (« ARV ») qui fournissent une plateforme publicitaire guidée par photo qui transforme des placements de contenu multimédia numérique en engagements marque-consommateur immersifs et immédiatement partageables par l'intermédiaire de composantes de photo virtuelle liée par GPS instanciées sur un dispositif mobile utilisateur. Selon des modes de réalisation, des utilisateurs peuvent créer et partager des photographies augmentées de marques ou d'autres images et accompagnant des messages sur divers réseaux sociaux à l'aide de leurs téléphones intelligents ou tablettes afin de gagner des récompenses. Selon un mode de réalisation, des marchands et/ou des annonceurs peuvent peupler l'espace de réalité augmentée mobile comme des passionnés et des consommateurs peuvent partager leurs photos sur des réseaux sociaux et faire passer le mot d'une manière virale.
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