Search International and National Patent Collections

1. (WO2013155137) ESTIMATING DEMOGRAPHIC STATISTICS OF MEDIA VIEWERSHIP VIA CONTEXT AWARE MOBILE DEVICES

Pub. No.:    WO/2013/155137    International Application No.:    PCT/US2013/035898
Publication Date: Fri Oct 18 01:59:59 CEST 2013 International Filing Date: Thu Apr 11 01:59:59 CEST 2013
IPC: H04W 24/00
Applicants: QUALCOMM INCORPORATED
Inventors: GROKOP, Leonard, Henry
Title: ESTIMATING DEMOGRAPHIC STATISTICS OF MEDIA VIEWERSHIP VIA CONTEXT AWARE MOBILE DEVICES
Abstract:
A method of generating demographic statistics related to an event includes using sensor data acquired at a mobile device to estimate a value for a category of a demographic model of a user of the mobile device; using sensor data acquired at the mobile device to detect an occurrence of the event in which the user of the mobile device participates; and associating the estimated value for the category of the demographic model of the user of the mobile device with the event.