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1. WO2013155022 - DISCOVERING SPAM MERCHANTS USING PRODUCT FEED SIMILARITY

Publication Number WO/2013/155022
Publication Date 17.10.2013
International Application No. PCT/US2013/035688
International Filing Date 08.04.2013
IPC
G06Q 30/06 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
06Buying, selling or leasing transactions
CPC
G06Q 10/00
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
10Administration; Management
G06Q 10/107
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
10Administration; Management
10Office automation, e.g. computer aided management of electronic mail or groupware
107Computer aided management of electronic mail
G06Q 30/0241
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
G06Q 30/06
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
06Buying, selling or leasing transactions
Applicants
  • GOOGLE INC. [US]/[US]
Inventors
  • CIURUMELEA, Mircea, Gabriel
  • CHRISTOPH, Stefan
Agents
  • ISAACS, William, O., II.
Priority Data
13/443,67510.04.2012US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) DISCOVERING SPAM MERCHANTS USING PRODUCT FEED SIMILARITY
(FR) REPÉRAGE DE COMMERÇANTS DIFFUSEURS DE COURRIERS PUBLICITAIRES INDÉSIRABLES AU MOYEN D'UNE SIMILARITÉ DE PRÉSENTATION DE PRODUITS
Abstract
(EN)
Discovering spam merchants using product feed comparison comprises a merchant signature computed by a comparison system using the offer data submitted by a merchant. The merchant submits a file to the comparison system for use on a product comparison website. The comparison system processes the file and calculates a merchant signature by parsing a specific feature common to all offers. The comparison system assigns a data value to each of the specific features included in each of the offers and generates a string of assigned data values. The comparison system executes a hash algorithm for the string of data values to obtain the merchant signature. The merchant signature is compared with the signatures of known spam merchants and if the merchant signature is within a predefined threshold of known spam merchant signatures, the merchant is rejected and the signature is marked as a spam merchant.
(FR)
Un repérage de commerçants diffuseurs de courriers publicitaires indésirables au moyen d'une comparaison de présentation de produits comporte une signature d'un commerçant calculée par un système de comparaison en utilisant les données d'offres soumises par un commerçant. Le commerçant soumet un fichier au système de comparaison en vue de son utilisation sur un site Web de comparaison de produits. Le système de comparaison traite le fichier et calcule une signature du commerçant en analysant une caractéristique spécifique commune à toutes les offres. Le système de comparaison attribue une valeur de données à chacune des caractéristiques spécifiques faisant partie de chacune des offres et produit une chaîne de valeurs de données attribuées. Le système de comparaison exécute un algorithme de hachage sur la chaîne de valeurs de données de façon à obtenir la signature du commerçant. La signature du commerçant est comparée aux signatures de commerçants diffuseurs de courriers publicitaires indésirables connus. Si la signature du commerçant se situe dans les limites d'un seuil prédéfini de signatures de commerçants diffuseurs de courriers publicitaires indésirables connus, le commerçant est rejeté et la signature est marquée comme étant celle d'un commerçant diffuseur de courriers publicitaires indésirables.
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