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1. (WO2013154974) ACCELERATING ADVERTISING DECISION RESOLUTION

Pub. No.:    WO/2013/154974    International Application No.:    PCT/US2013/035585
Publication Date: Fri Oct 18 01:59:59 CEST 2013 International Filing Date: Tue Apr 09 01:59:59 CEST 2013
IPC: H04N 7/025
H04N 7/00
Applicants: THIS TECHNOLOGY, INC
Inventors: SHERWIN, Jeffrey
MICK, John, Raymond, Jr.
Title: ACCELERATING ADVERTISING DECISION RESOLUTION
Abstract:
A computer implemented method and system for accelerating advertising placement decisions is disclosed. A server receives a source signal stream having a channel identifier and an indication that an advertisement placement opportunity is located in the signal stream a time period prior to an advertisement signal point. The server identifies a list representative of a plurality of recipient signal streams having the channel identifier and at least one audience attribute prior to expiration of the time period. The server obtains a plurality of targeted advertisements corresponding to the list representative of the plurality of recipient signal streams. The server stores the plurality of advertisements in at least one cache.accelerating advertising decision resolution