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1. WO2013147355 - SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT

Publication Number WO/2013/147355
Publication Date 03.10.2013
International Application No. PCT/KR2012/002505
International Filing Date 04.04.2012
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
CPC
G06Q 30/00
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
Applicants
  • 주식회사 이루온 ELUON CORPORATION [KR]/[KR] (AllExceptUS)
  • 이영성 LEE, Young Sung [KR]/[KR] (UsOnly)
  • 이승호 LEE, Seung Ho [KR]/[KR] (UsOnly)
  • 신원석 SHIN, Won Suk [KR]/[KR] (UsOnly)
  • 김영상 KIM, Young Sang [KR]/[KR] (UsOnly)
  • 조원희 CHO, Won Hee [KR]/[KR] (UsOnly)
Inventors
  • 이영성 LEE, Young Sung
  • 이승호 LEE, Seung Ho
  • 신원석 SHIN, Won Suk
  • 김영상 KIM, Young Sang
  • 조원희 CHO, Won Hee
Agents
  • 김순영 KIM, Sun-young
Priority Data
10-2012-003161828.03.2012KR
Publication Language Korean (KO)
Filing Language Korean (KO)
Designated States
Title
(EN) SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT
(FR) SYSTÈME ET PROCÉDÉ PERMETTANT DE FOURNIR UNE PUBLICITÉ
(KO) 광고 제공 시스템 및 방법
Abstract
(EN)
The present invention relates to a system and a method for providing an advertisement, comprising: copying, in a monitoring server, an authentication message, which is exchanged between a packet processing server and an authentication/charging server, and transmitting same to an advertisement server, to authenticate a terminal which has requested Internet access from the packet processing server; the advertisement server obtaining user identification information by analyzing the authentication message, and then transmitting an activation message, for activating an advertisement application, to the relevant terminal by using the user identification information; and the terminal activating the advertisement application upon receiving the activation message, downloading advertisement content from the advertisement server, providing same to a user, and then providing a wireless data service, thereby increasing advertisement effectiveness compared to an advertisement using a banner, creating expectations for new revenue through the advertisement for mobile network operators, and providing compensation for viewing the advertisement to a terminal user who has viewed the advertisement.
(FR)
L'invention concerne un système et un procédé permettant de fournir une publicité, ledit procédé comprenant les étapes suivantes : un message d'authentification, qui est échangé entre un serveur de traitement de paquets et un serveur d'authentification/facturation, est copié et transmis à un serveur publicitaire pour authentifier un terminal qui a demandé un accès Internet au serveur de traitement de paquets ; le serveur publicitaire obtient des informations d'identification d'utilisateur en analysant le message d'authentification, puis transmet un message d'activation pour activer une application publicitaire au terminal concerné au moyen des informations d'identification d'utilisateur ; et le terminal active l'application publicitaire dès réception du message d'activation pour télécharger un contenu publicitaire à partir du serveur publicitaire, fournit celui-ci à un utilisateur et fournit un service de données sans fil, ce qui permet d'augmenter l'efficacité de la publicité par rapport à une publicité utilisant une bannière, de créer des attentes de nouveaux revenus au moyen de la publicité pour les opérateurs de réseau mobile, et de fournir une compensation pour visualiser la publicité à un utilisateur du terminal qui a visualisé la publicité.
(KO)
본 발명은 광고 제공 시스템 및 방법에 관한 것으로, 패킷 처리 서버로 인터넷 접속을 요청한 단말기를 인증하기 위해 패킷 처리 서버와 인증·과금 서버 간에 주고받는 인증 메시지를 모니터링 서버에서 복사하여 광고 서버로 전송하고, 광고 서버는 인증 메시지를 분석하여 사용자 식별 정보를 획득한 후, 이 사용자 식별 정보를 이용하여 해당 단말기로 광고 애플리케이션을 활성화시키는 활성화 메시지를 전송하고, 단말기는 활성화 메시지를 수신함에 따라 광고 애플리케이션을 활성화시켜 광고 서버로부터 광고 컨텐츠를 다운로드받아 사용자에게 제공한 후에 무선 데이터 서비스를 제공함으로써, 배너를 이용한 광고에 비해 높은 광고 효과를 볼 수 있게 되고, 이동통신사 입장에서는 광고를 통해 새로운 수익 창출을 기대할 수 있으며, 광고를 시청한 단말기 사용자에게는 광고 시청에 대한 보상을 제공할 수 있게 된다.
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