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1. (WO2013122759) REALTIME ADVERTISING FOR SEARCH RESULTS
Latest bibliographic data on file with the International Bureau   

Pub. No.: WO/2013/122759 International Application No.: PCT/US2013/024560
Publication Date: 22.08.2013 International Filing Date: 04.02.2013
IPC:
G06Q 30/02 (2012.01) ,G06F 17/30 (2006.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
30
Information retrieval; Database structures therefor
Applicants: MICROSOFT CORPORATION[US/US]; One Microsoft Way Redmond, Washington 98052-6399, US (AllExceptUS)
Inventors: REDDY, Nagareddy S.; US
CHIPLONKAR, Harsh; US
Priority Data:
13/372,53214.02.2012US
Title (EN) REALTIME ADVERTISING FOR SEARCH RESULTS
(FR) PUBLICITÉ EN TEMPS RÉEL POUR RÉSULTATS DE RECHERCHE
Abstract:
(EN) Architecture that enables the realtime selection and application of advertisements to search results of a user based on the user intent. The architecture enables information exchange between the search engine and advertisement frameworks to provide significant input for realtime advertising decisions. Each query processed in the search engine is analyzed and classified for user intent. Realtime intent classification enables merchants to choose to place or not to place advertisements based on a given query from the end user, with a much higher degree of relevance. This also exposes the ability to provide dynamic pricing for advertisement monetization based on realtime query signals.
(FR) L'invention porte sur une architecture qui permet la sélection de publicités en temps réel et leur application à des résultats de recherche d'un utilisateur sur la base de l'intention de l'utilisateur. L'architecture permet un échange d'informations entre le moteur de recherche et des infrastructures publicitaires afin de fournir une entrée significative pour des décisions de publicité en temps réel. Chaque interrogation traitée dans le moteur de recherche est analysée et classifiée en termes d'intention de l'utilisateur. Une classification d'intention en temps réel permet à des marchands de choisir de placer ou de ne pas placer de publicités sur la base d'une interrogation donnée en provenance de l'utilisateur final, avec un degré de pertinence beaucoup plus élevé. Cela expose également la capacité d'offrir une fixation de prix dynamique pour une monétisation des publicités sur la base de signaux d'interrogation en temps réel.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)