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1. (WO2013116533) MEDIA PROCESS FOR ADVERTISING
Latest bibliographic data on file with the International Bureau   

Pub. No.: WO/2013/116533 International Application No.: PCT/US2013/024166
Publication Date: 08.08.2013 International Filing Date: 31.01.2013
IPC:
G06Q 30/02 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants: THE KENNEDY GROUP INCORPORATED[US/US]; 38601 Kennedy Parkway Willoughby, OH 44094, US
Inventors: KENNEDY, Michael, R.; US
Agent: COOPER, Lorri, W.; Pearne & Gordon LLP 1801 East 9th Street Suite 1200 Cleveland, OH 44115, US
Priority Data:
61/592,70231.01.2012US
Title (EN) MEDIA PROCESS FOR ADVERTISING
(FR) PROCÉDÉ DE SUPPORT POUR LA PUBLICITÉ
Abstract:
(EN) A media process for advertising includes positioning an insert on a front page of a periodical. The insert is removable from the periodical so that a purchaser can read any periodical content that is positioned under the insert and the insert includes instructions for the user to obtain additional advertising material. A media process for advertising also includes positioning an article onto a front page of a periodical, with the article including advertising material, such as a periodic offer. An apparatus for advertising on a front page of a periodical includes a sleeve for holding an insert, an adhesive applied to a bottom surface of the sleeve, and an insert positioned inside the sleeve.
(FR) Un procédé de support pour la publicité comprend le positionnement d'un encart sur une page de couverture d'un périodique. L'encart peut être enlevé du périodique, de telle manière qu'un acheteur puisse lire un quelconque contenu du périodique qui est positionné sous l'encart et l'encart comprend des instructions pour l'utilisateur pour obtenir un matériau publicitaire supplémentaire. Un procédé de support pour la publicité comprend également le positionnement d'un article sur une page de couverture d'un périodique, l'article comprenant un matériel publicitaire tel qu'une offre périodique. Un appareil permettant de faire de la publicité sur une page de couverture d'un périodique comprend une pochette pour contenir un encart, un adhésif appliqué sur une surface inférieure de la pochette, et un encart positionné à l'intérieur de la pochette.
front page image
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)