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1. (WO2013112305) ADVERTISER MODELING
Latest bibliographic data on file with the International Bureau   

Pub. No.: WO/2013/112305 International Application No.: PCT/US2013/021352
Publication Date: 01.08.2013 International Filing Date: 14.01.2013
IPC:
G06Q 30/02 (2012.01) ,G06Q 30/08 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
06
Buying, selling or leasing transactions
08
Auctions
Applicants:
MICROSOFT CORPORATION [US/US]; One Microsoft Way Redmond, Washington 98052-6399, US (AllExceptUS)
Inventors:
GAO, Bin; US
LIU, Tie-Yan; US
Priority Data:
13/358,95526.01.2012US
Title (EN) ADVERTISER MODELING
(FR) MODÉLISATION D'ANNONCEUR PUBLICITAIRE
Abstract:
(EN) In a system that supports paid advertisements, as advertisements are awarded ad spots based on contextual relevance to search queries, periodic performance indicators are recorded. The periodic performance indicators represent ad performance during a specific time period. Over time, the periodic performance indicators are aggregated to form historical behavior indicators. A graphical model of advertiser behavior is formulated based on the periodic performance indicators and the historical behavior indicators. The graphical model may then be used to forecast future bid values based on previous advertiser behavior.
(FR) Dans un système qui prend en charge des annonces publicitaires payées, au fur et à mesure que des annonces publicitaires sont attribuées à des points publicitaires sur la base d'une pertinence contextuelle à des demandes de recherche, des indicateurs de performance périodiques sont enregistrés. Les indicateurs de performance périodiques représentent une performance d'annonces publicitaires pendant une période de temps spécifique. Dans le temps, les indicateurs de performance périodiques sont agrégés pour former des indicateurs de comportements historiques. Un modèle graphique de comportement d'annonceur publicitaire est formulé sur la base des indicateurs de performance périodiques et des indicateurs de comportements historiques. Le modèle graphique peut ensuite être utilisé afin de prévoir de futures valeurs d'offres sur la base d'un comportement d'annonceur publicitaire précédent.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)