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1. WO2013048068 - METHOD OF PROVIDING A PERSONALIZED ADVERTISEMENT IN A RECEIVER

Publication Number WO/2013/048068
Publication Date 04.04.2013
International Application No. PCT/KR2012/007637
International Filing Date 24.09.2012
IPC
G06Q 30/02 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/0251
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
H04N 21/4331
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
433Content storage operation, e.g. storage operation in response to a pause request, caching operations
4331Caching operations, e.g. of an advertisement for later insertion during playback
H04N 21/458
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; ; time-related management operations
H04N 21/6547
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client ; , e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
65Transmission of management data between client and server
654Transmission by server directed to the client
6547comprising parameters, e.g. for client setup
H04N 21/812
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
81Monomedia components thereof
812involving advertisement data
Applicants
  • 애니포인트 미디어 그룹 ANYPOINT MEDIA GROUP [US]/[US] (AllExceptUS)
  • 백원장 BAEK, Wonjang [KR]/[KR] (US)
Inventors
  • 백원장 BAEK, Wonjang
Agents
  • 이창범 LEE, Chang Buhm
Priority Data
10-2011-009667126.09.2011KR
Publication Language Korean (ko)
Filing Language Korean (KO)
Designated States
Title
(EN) METHOD OF PROVIDING A PERSONALIZED ADVERTISEMENT IN A RECEIVER
(FR) PROCÉDÉ DE FOURNITURE D'UNE PUBLICITÉ PERSONNALISÉE DANS UN RÉCEPTEUR
(KO) 수신기에서의 개인화 광고 제공 방법
Abstract
(EN) The present invention relates to a method of providing a personalized advertisement performed in a receiver which receives and provides a broadcast signal, the method including the steps of: (a) previously preparing so as to be able to provide at least a portion of the personalized advertisement without a time delay in the receiver; (b) receiving a synchronization signal; and (c) providing the individualized advertisement based on the synchronization signal. According to the present invention, the personalized advertisement can be provided without a time delay based on the synchronization signal in the receiver which receives and provides a broadcast signal.
(FR) La présente invention concerne un procédé de fourniture d'une publicité personnalisée réalisée dans un récepteur qui reçoit et fournit un signal de diffusion, le procédé comprenant les étapes consistant à : (a) se préparer au préalable de façon à être apte à fournir au moins une partie de la publicité personnalisée sans retard temporel dans le récepteur; (b) recevoir un signal de synchronisation; et (c) fournir la publicité individualisée sur la base du signal de synchronisation. Selon la présente invention, la publicité personnalisée peut être fournie sans retard temporel sur la base du signal de synchronisation dans le récepteur qui reçoit et fournit un signal de diffusion.
(KO) 본 발명은 방송 신호를 수신하여 제공하는 수신기에서 수행되는 개인화 광고 제공 방법으로서, (a) 상기 개인화 광고 중 적어도 일부를 상기 수신기에서 시간 지연없이 제공할 수 있도록 미리 준비하는 단계와, (b) 동기화 신호를 수신하는 단계와, (c) 상기 동기화 신호를 기초로 상기 개인화 광고를 제공하는 단계를 포함하는 수신기에서의 개인화 광고 제공 방법에 관한 것이다. 본 발명에 따르면, 방송 신호를 수신하여 제공하는 수신기에서 동기화 신호를 기초로 개인화 광고를 시간 지연없이 제공할 수 있다.
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