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1. WO2012139243 - PERSONALIZED ADVERTISEMENT SELECTION SYSTEM AND METHOD

Publication Number WO/2012/139243
Publication Date 18.10.2012
International Application No. PCT/CN2011/000621
International Filing Date 11.04.2011
IPC
G06K 9/62 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
62Methods or arrangements for recognition using electronic means
CPC
G06K 2009/00322
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
00221Acquiring or recognising human faces, facial parts, facial sketches, facial expressions
00322estimating age from face image; using age information for improving recognition
G06K 9/00228
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
00221Acquiring or recognising human faces, facial parts, facial sketches, facial expressions
00228Detection; Localisation; Normalisation
G06K 9/00281
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
00221Acquiring or recognising human faces, facial parts, facial sketches, facial expressions
00268Feature extraction; Face representation
00281Local features and components; Facial parts
G06K 9/00288
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
00221Acquiring or recognising human faces, facial parts, facial sketches, facial expressions
00288Classification, e.g. identification
G06K 9/00302
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
00221Acquiring or recognising human faces, facial parts, facial sketches, facial expressions
00302Facial expression recognition
G06Q 30/0242
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0242Determination of advertisement effectiveness
Applicants
  • INTEL CORPORATION [US]/[US] (AllExceptUS)
  • LI, Jianguo [CN]/[CN] (UsOnly)
  • WANG, Tao [CN]/[CN] (UsOnly)
  • DU, Yangzhou [CN]/[CN] (UsOnly)
  • LI, Qiang [CN]/[CN] (UsOnly)
  • ZHANG, Yimin [CN]/[CN] (UsOnly)
Inventors
  • LI, Jianguo
  • WANG, Tao
  • DU, Yangzhou
  • LI, Qiang
  • ZHANG, Yimin
Agents
  • CHINA PATENT AGENT ( H. K. ) LTD.
Priority Data
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) PERSONALIZED ADVERTISEMENT SELECTION SYSTEM AND METHOD
(FR) SYSTÈME ET PROCÉDÉ DE SÉLECTION DE PUBLICITÉ PERSONNALISÉE
Abstract
(EN)
A system and method for selecting an advertisement to present to a consumer includes detecting facial regions in the image, identifying one or more consumer characteristics (mood, gender, age, etc.) of said consumer in the image, identifying one or more advertisements to present to the consumer based on a comparison of the consumer characteristics with an advertisement database including a plurality of advertisement profiles, and presenting a selected one of the identified advertisement to the consumer on a media device.
(FR)
L'invention concerne un système et un procédé permettant de sélectionner une publicité à présenter à un consommateur, ledit procédé consistant à détecter des régions faciales dans l'image, identifier une ou plusieurs caractéristiques de consommateur (humeur, sexe, âge, etc.) dudit consommateur dans l'image, identifier une ou plusieurs publicités à présenter au consommateur d'après une comparaison des caractéristiques du consommateur avec une base de données de publicités comprenant une pluralité de profils publicitaires, et présenter au consommateur, sur un dispositif multimédia, une publicité sélectionnée parmi les publicités identifiées.
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