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1. WO2012135609 - SYSTEM AND METHOD FOR EVENT EXPERIENCE ANALYSIS AND CORRELATION

Publication Number WO/2012/135609
Publication Date 04.10.2012
International Application No. PCT/US2012/031427
International Filing Date 30.03.2012
IPC
G06Q 50/10 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
50Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
10Services
H04W 4/02 2009.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
4Services specially adapted for wireless communication networks; Facilities therefor
02Services making use of location information
G06K 9/18 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
18using printed characters having additional code marks or containing code marks, e.g. the character being composed of individual strokes of different shape, each representing a different code value
CPC
G06Q 30/01
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
01Customer relationship, e.g. warranty
G06Q 30/0255
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0255based on user history
Applicants
  • BADGER HOLDINGS LLC [US]/[US] (AllExceptUS)
  • SILVERMAN, Steven, N. [US]/[US] (UsOnly)
  • HUEMER, Hartwig [AT]/[US] (UsOnly)
Inventors
  • SILVERMAN, Steven, N.
  • HUEMER, Hartwig
Agents
  • LOWE, David, A.
Priority Data
61/470,28631.03.2011US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEM AND METHOD FOR EVENT EXPERIENCE ANALYSIS AND CORRELATION
(FR) SYSTÈME ET PROCÉDÉ POUR L'ANALYSE ET LA CORRÉLATION D'EXPÉRIENCES D'ÉVÉNEMENTS
Abstract
(EN)
Techniques for providing online experiences based on onsite visitor experiences are described. Some embodiments include a system configured to receive expressions of interest by visitors with respect to points of interest within a venue, and then later to provide those visitors with additional information related to the points of interest. In one embodiment, each point of interest in a venue is associated with a scanning station that can read a bar code presented by a visitor. In another embodiment, visitors use mobile devices (e.g., smart phones) to scan barcodes associated with points of interest or to transmit GPS coordinates of their locations as they interact with a point of interest.
(FR)
L'invention concerne des techniques pour obtenir des expériences en ligne en fonction des expériences de visiteurs sur site. Certains modes de réalisation comprennent un système configuré pour recevoir des expressions d'intérêt par des visiteurs concernant les centres d'intérêt dans le cadre d'un lieu, et ensuite obtenir pour ces visiteurs des informations additionnelles relatives aux centres d'intérêts. Dans un mode de réalisation, chaque centre d'intérêt dans un lieu est associé à une station d'analyse qui peut lire un code à barres présenté par un visiteur. Dans un autre mode de réalisation, les visiteurs utilisent des dispositifs mobiles (par exemple, des téléphones intelligents) pour analyser les codes à barres associés aux centres d'intérêt ou transmettre les coordonnées GPS de leurs emplacements alors qu'ils interagissent avec un centre d'intérêt.
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