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1. (WO2012129102) DETECTION AND ANALYSIS OF BACKLINK ACTIVITY
Latest bibliographic data on file with the International Bureau

Pub. No.: WO/2012/129102 International Application No.: PCT/US2012/029482
Publication Date: 27.09.2012 International Filing Date: 16.03.2012
IPC:
G06F 17/00 (2006.01) ,G06F 17/30 (2006.01) ,G06Q 30/02 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
30
Information retrieval; Database structures therefor
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants:
BRIGHTEDGE TECHNOLOGIES, INC. [US/US]; 1820 Gateway Drive Suite 100 San Mateo, CA 94404, US (AllExceptUS)
YU, Jimmy [US/US]; US (UsOnly)
PARK, Lemuel, S. [US/US]; US (UsOnly)
ZIOLA, Thomas, J. [US/US]; US (UsOnly)
GOUYET, Albert, Mark [US/US]; US (UsOnly)
LIAO, Lennon [SG/US]; US (UsOnly)
Inventors:
YU, Jimmy; US
PARK, Lemuel, S.; US
ZIOLA, Thomas, J.; US
GOUYET, Albert, Mark; US
LIAO, Lennon; US
Agent:
ISRAELSEN, R. Burns; Maschoff Gilmore & Israelsen 1441 W. Ute Blvd., Suite 100 Park City, UT 84098, US
Priority Data:
61/466,38322.03.2011US
Title (EN) DETECTION AND ANALYSIS OF BACKLINK ACTIVITY
(FR) DÉTECTION ET ANALYSE DE L'ACTIVITÉ DES LIENS RETOUR
Abstract:
(EN) Systems and methods for detecting and analyzing changes in backlink activity over a period of time are disclosed. For example, the backlinks to web-based content and websites of an entity and/or a competitor of the entity may be monitored over time and changes in the backlinks over time may be determined. Comparison of backlink activity over time may be used to evaluate the backlinks of the competitor to ascertain, group, or otherwise categorize or rank the reasonableness and level of authenticity and actual content value of the backlinks themselves and to determine whether such backlinks are likely to be "black hat" backlinks subject to penalization by search engines.
(FR) La présente invention se rapporte à des systèmes et à des procédés permettant de détecter et d'analyser sur une période de temps des changements de l'activité des liens retour. Par exemple, les liens retour vers un contenu Internet et des sites Web d'une entité et/ou d'un participant de l'entité peuvent être contrôlés au fil du temps et on peut déterminer au fil du temps les changements des liens retour. La comparaison de l'activité des liens retour au fil du temps peut être utilisée pour évaluer les liens retour du participant afin de déterminer, de grouper ou sinon de catégoriser ou de classer le caractère raisonnable et le niveau d'authenticité et la valeur de contenu actuelle des liens retour eux-mêmes et afin de déterminer s'il y a des chances que de tels liens retour soient des liens retour « pirates » soumis à une sanction par les moteurs de recherche.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)