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1. WO2012115398 - ONLINE ADVERTISEMENT SYSTEM AND METHOD FOR PROVIDING AN ONLINE SERVICE BASED ON A SOCIAL COMMERCE GAME

Publication Number WO/2012/115398
Publication Date 30.08.2012
International Application No. PCT/KR2012/001229
International Filing Date 17.02.2012
IPC
G06Q 30/02 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 50/10 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
50Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
10Services
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/0251
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
G06Q 50/10
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
50Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
10Services
Applicants
  • 임태영 LIM, Tae Yeong [KR]/[KR]
Inventors
  • 임태영 LIM, Tae Yeong
Agents
  • 서동원 SEO, Dong Won
Priority Data
10-2011-001493521.02.2011KR
Publication Language Korean (ko)
Filing Language Korean (KO)
Designated States
Title
(EN) ONLINE ADVERTISEMENT SYSTEM AND METHOD FOR PROVIDING AN ONLINE SERVICE BASED ON A SOCIAL COMMERCE GAME
(FR) SYSTÈME DE PUBLICITÉ EN LIGNE ET PROCÉDÉ DE PRESTATION DE SERVICE EN LIGNE BASÉ SUR UN JEU COMMERCIAL DOTÉ D'UNE DIMENSION SOCIALE
(KO) 소셜 커머스 게임을 기반으로 하는 온라인 광고시스템 및 그 서비스 방법
Abstract
(EN) The present invention relates to an online advertisement system and to a method for providing an online service based on a social commerce game. The objective of the present invention is to construct a participation medium from a simple online contest game, and further provide an opportunity to win prize money based on a winning rate, thereby leading to the voluntary participation of users and a resultant increase in advertisement and promotional effects. Thus, the online advertisement system of the present invention may serve as novel means for earning money for users and provide a more efficient, systematic, and targeted advertisement technique for advertisement posters. The online advertisement system for accomplishing the above-mentioned objective of the present invention comprises: a social advertisement operating server including an advertisement application registration unit, a game program operating unit, an information data management unit, and a winning rate information analysis unit; an advertisement poster server which sends advertisement data information to the social advertisement operating server (1) to register the advertisement; and a user server which participates in a social contest game so as to be exposed to the advertisement. The method for providing an online service using the aforementioned system comprises an advertiser registration step, an advertisement text registration step, a service participation inducing step, a game participation application submitting step, a social commerce game executing step, an advertising step and an incentive payment step.
(FR) La présente invention concerne un système de publicité en ligne et un procédé de prestation de service en ligne basé sur un jeu commercial doté d'une dimension sociale. Cette invention a pour but de créer un support de participation à partir d'un jeu concours en ligne simple, et de donner également l'occasion de gagner une somme d'argent basée sur un taux de gain, ce qui entraîne la participation volontaire des utilisateurs et donc un accroissement des effets des publicités et de la promotion. Par conséquent, le système de publicité en ligne qui fait l'objet de la présente invention peut être un moyen original qui permet aux utilisateurs de gagner de l'argent et qui permet de proposer une technique publicitaire plus efficace, plus rationnelle et plus ciblée destinée aux espaces publicitaires. Le système de publicité en ligne conçu pour atteindre l'objectif précité comprend : un serveur d'exploitation de publicités doté d'une dimension sociale comportant une unité d'enregistrement de demande de publicité, une unité d'exploitation de programme de jeu, une unité de gestion de données d'informations et une unité d'analyse d'informations de taux de gain; un serveur d'espaces publicitaires qui envoie des informations sur les données publicitaires au serveur d'exploitation de publicités doté d'une dimension sociale (1) afin d'enregistrer la publicité; et un client-serveur qui participe à un jeu concours doté d'une dimension sociale de sorte qu'il est exposé à la publicité. Ledit procédé destiné à la prestation d'un service en ligne au moyen du système susmentionné comprend l'enregistrement d'un annonceur, l'enregistrement d'un texte de publicité, l'incitation à la participation au service, le dépôt d'une demande de participation au jeu, la mise en œuvre du jeu commercial doté d'une dimension sociale, le passage de la publicité et le paiement de la prime.
(KO) 본 발명은 소셜 커머스 게임을 기반으로 하는 온라인 광고시스템 및 그 서비스 방법에 관한 것으로, 그 기술구현의 목적은, 단순 놀이방식의 온라인 대전게임을 참여 매개체로 구축하고, 여기에, 게임승률에 따른 상금획득의 기회를 더 부여하여, 유저들의 자발적 참여와, 그에 따른, 광고 및 홍보효과를 증대되게 함으로써, 유저들 에게는 새로운 의미의 재테크 수단이 되도록 하고, 광고게시자들에게는 보다 효율적이고, 체계적이며, 타켓화된 광고기법을 제공할 수 있도록 한 소셜 커머스 게임을 기반으로 하는 온라인 광고시스템 및 그 서비스 방법을 제공함에 있다. 이에, 상기 목적을 달성하기 위한 본 발명의 구체적 수단으로는; 광고신청 등록부와, 게임프로그램 운영부, 그리고, 정보데이터 관리부와, 승률정보 분석관리부를 구비시킨 소셜광고 운영서버와, 상기 소셜광고 운영서버(1)에 광고데이터 정보를 전송, 등록하는 광고게시자 서버, 그리고, 소셜 대전게임에 참여하며, 광고에 노출되는 유저서버를 구축되게 하여 달성된다. 또한, 전술한 일련의 시스템을 이용하여, 광고주 등록단계와, 광고 문안 접수단계와, 서비스 참여 유도단계와, 게임참여 신청단계와, 소셜 커머스 게임 실행단계와, 광고 노출단계와, 인센티브 지급단계를 행하게 하여 달성된다
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