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Machine translation
1. (WO2012108708) LOCAL AREA ADVERTISEMENT SYSTEM AND METHOD FOR CALCULATING A LOCAL AREA ADVERTISEMENT COST
Latest bibliographic data on file with the International Bureau   

Pub. No.:    WO/2012/108708    International Application No.:    PCT/KR2012/000982
Publication Date: 16.08.2012 International Filing Date: 09.02.2012
IPC:
G06Q 30/02 (2012.01)
Applicants: ATTO MEDIA , INC [KR/KR]; 6th Floor, Jeonghee Bldg., Nonhyeonro 28-gil, Gangnam-gu Seoul 135-855 (KR) (For All Designated States Except US).
MOON, Jang-Won [KR/KR]; (KR) (For US Only)
Inventors: MOON, Jang-Won; (KR)
Agent: SONG, In-Ho; 5Th Floor, Donglim Bldg.. 839-7, Yeoksam-dong, Gangnam-gu Seoul 135-935 (KR)
Priority Data:
10-2011-0012092 10.02.2011 KR
Title (EN) LOCAL AREA ADVERTISEMENT SYSTEM AND METHOD FOR CALCULATING A LOCAL AREA ADVERTISEMENT COST
(FR) SYSTÈME DE PUBLICITÉ DE ZONE LOCALE ET PROCÉDÉ POUR CALCULER UN COÛT PUBLICITAIRE DE ZONE LOCALE
(KO) 지역 광고 시스템 및 지역 광고 가격 산출 방법
Abstract: front page image
(EN)Disclosed are a local area advertisement system and a method for calculating a local area advertisement cost. The disclosed method for calculating an advertisement cost comprises: a step (a) of receiving advertisement information including information on a set advertisement area; a step (b) of receiving information on the order of the advertisement; a step (c) of calculating an area in which the advertisement area of a competitive advertisement which has a lower priority than the priority of the advertisement received in step (b) and the set advertisement area overlap; and a step (d) of calculating an advertisement cost based on the area of the set advertisement area and based on the area in which the advertisement area of the competitive advertisement and the set advertisement area overlap. The disclosed method of the present invention is advantageous in that it is possible to calculate a reasonable advertisement cost in a local area advertisement system that enables an advertiser to freely set an advertisement area, and it is also possible to adjust an advertisement cost in accordance with the priority of the advertisement.
(FR)L'invention concerne un système publicitaire de zone locale et un procédé pour calculer un coût publicitaire de zone locale. Le procédé de l'invention pour calculer un coût publicitaire comprend les stades suivants: (a) recevoir des informations publicitaires comprenant les informations sur une zone publicitaire établie; (b) recevoir les informations sur l'ordre de la publicité; (c) calculer une zone dans laquelle se chevauchent la zone publicitaire d'une publicité concurrente qui a une priorité moindre que celle de la publicité reçue au stade (b) et la zone publicitaire établie; et (d) calculer un coût publicitaire sur la base de la zone de la zone publicitaire établie et basé sur la zone dans laquelle la zone publicitaire de la publicité concurrente et la zone publicitaire établie se chevauchent. Le procédé de l'invention est avantageux en ce qu'il permet de calculer un coût publicitaire raisonnable dans un système publicitaire de zone locale qui permet à un annonceur de déterminer librement une zone publicitaire, et il est aussi possible d'ajuster un coût publicitaire en fonction de la priorité de la publicité.
(KO)지역 광고 시스템 및 지역 광고 가격 산출 방법이 개시된다. 개시된 광고 가격 산출 방법은 설정된 광고 지역에 대한 정보를 포함하는 광고 정보를 수신하는 단계(a); 광고 순번 정보를 수신하는 단계(b); 상기 수신된 순번에 비해 후순위인 경합 광고들의 광고 지역과 상기 설정된 광고 지역과의 오버랩되는 면적을 산출하는 단계(c); 상기 설정된 광고 지역의 면적과 상기 후순위인 경합 광고들과 상기 설정된 광고 지역이 오버랩되는 면적에 기초하여 광고 가격을 산출하는 단계(d)를 포함한다. 개시된 방법에 의하면, 광고주가 광고 지역을 자유롭게 설정할 수 지역 광고 시스템에서 합리적인 가격 산출이 가능하며, 광고의 경합 정도에 따라 합리적으로 광고 가격이 조절될 수 있는 장점이 있다
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW.
African Regional Intellectual Property Organization (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG).
Publication Language: Korean (KO)
Filing Language: Korean (KO)