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Machine translation
1. (WO2012047016) METHOD FOR SETTING ONLINE ADVERTISEMENT AND SYSTEM THEREOF
Latest bibliographic data on file with the International Bureau   

Pub. No.:    WO/2012/047016    International Application No.:    PCT/KR2011/007369
Publication Date: 12.04.2012 International Filing Date: 05.10.2011
IPC:
G06Q 30/00 (2012.01)
Applicants: SEMANTICREP HOLDINGS INC. [KR/KR]; 201, Enok Building 2nd Floor, 951-21, Dogok-dong, Gangnam-gu Seoul 135-860 (KR) (For All Designated States Except US).
KIM, An-jong [KR/KR]; (KR) (For US Only)
Inventors: KIM, An-jong; (KR)
Agent: SONG, Jin young; Dowon Bldg. 6th Floor 1001-18, Daechi-dong Gangnam-gu Seoul 135-502 (KR)
Priority Data:
10-2010-0097069 05.10.2010 KR
10-2011-0101035 05.10.2011 KR
Title (EN) METHOD FOR SETTING ONLINE ADVERTISEMENT AND SYSTEM THEREOF
(FR) PROCÉDÉ POUR ÉTABLIR UNE ANNONCE EN LIGNE ET SON SYSTÈME
(KO) 온라인 광고 설정 방법 및 그 시스템
Abstract: front page image
(EN)The present invention comprises the steps of allowing: an advertisement management server to transmit, to a publisher terminal, an advertising script in which publisher identification information is contained; the advertisement management server to receive, from the publisher terminal, the URL of the advertising target web page and an advertising layout that contains at least one or more advertising layers, and to associate the received information with the identification information of the publisher, and then to store the associated information in an advertisement database; an advertisement extraction server to receive the web page having the advertising script from the publisher server that receives an HTML request from a user terminal; the advertisement extraction server to extract a keyword by semantically analyzing the web page having said advertising script; and the advertisement extraction server to extract, from said advertisement database, the advertising layout that is stored in association with the identification information of the publisher, which is contained in the advertising script, and to extract advertising data that is stored in association with said keyword, and then to transmit the extracted information to said publisher server.
(FR)La présente invention comprend les étapes consistant à : autoriser un serveur de gestion d'annonces à émettre, vers un terminal de publication, le texte d'une annonce dans lequel sont contenues des informations d'identification de publication; autoriser le serveur de gestion d'annonces à recevoir, en provenance du terminal de publication, l'adresse URL de la page Web de la cible de l'annonce ainsi qu'une mise en page de l'annonce qui contient au moins une ou plusieurs couches d'annonces, à associer les informations reçues aux informations d'identification de la publication puis à stocker les informations associées dans une base de données d'annonces; autoriser un serveur d'extraction d'annonces à recevoir la page Web comportant ladite mise en page de l'annonce en provenance du serveur de publication qui reçoit une demande en langage HTML d'un terminal utilisateur; autoriser le serveur d'extraction d'annonces à extraire un mot clé en analysant sémantiquement la page Web comportant ladite mise en page de l'annonce; et autoriser le serveur d'extraction d'annonces à extraire, à partir de ladite base de données d'annonces, la mise en page de l'annonce qui est stockée en association avec les informations d'identification de la publication, qui sont contenues dans la mise en page de l'annonce, ainsi qu'à extraire des données d'annonce qui sont stockées en association avec ledit mot clé, puis à émettre les informations extraites vers ledit serveur de publication.
(KO)본 발명은 광고관리서버가, 퍼블리셔단말기로 퍼블리셔의 식별정보가 포함된 광고스크립트를 송신하는 단계, 광고관리서버가, 퍼블리셔단말기로부터 광고대상 웹페이지의 URL 및, 적어도 하나 이상의 광고레이어를 포함하는 광고레이아웃을 수신하여, 퍼블리셔의 식별정보와 연관하여 광고데이터베이스에 저장하는 단계, 광고추출서버가, 사용자단말기로부터의 html요청을 받은 퍼블리셔 서버로부터 상기 광고스크립트가 포함된 웹페이지를 수신하는 단계, 광고추출서버가, 상기 광고스크립트가 포함된 웹페이지를 시맨틱 분석하여, 키워드를 추출하는 단계 및 광고추출서버가, 광고스크립트에 포함된 퍼블리셔의 식별정보와 연관되어 저장된 광고레이아웃 및 상기 키워드와 연관되어 저장된 광고데이터를, 상기 광고데이터베이스에서 추출하여, 상기 퍼블리셔 서버로 송신하는 단계를 포함한다.
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW.
African Regional Intellectual Property Organization (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG).
Publication Language: Korean (KO)
Filing Language: Korean (KO)