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1. WO2011116048 - ADVERTISING SERVER AND MEDIA MANAGEMENT PLATFORM

Publication Number WO/2011/116048
Publication Date 22.09.2011
International Application No. PCT/US2011/028600
International Filing Date 16.03.2011
IPC
G06Q 30/00 2006.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/0243
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0242Determination of advertisement effectiveness
0243Comparative campaigns
G06Q 30/0251
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
G06Q 30/0275
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0273Fees for advertisement
0275Auctions
G06Q 30/0277
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0277Online advertisement
Applicants
  • APPNEXUS, INC. [US]/[US] (AllExceptUS)
  • NOLET, Michiel C. [NL]/[US] (UsOnly)
  • O'KELLEY, Charles Brian [US]/[US] (UsOnly)
  • DILLING, Andrew S. [US]/[US] (UsOnly)
  • HIMROD, David M. [US]/[US] (UsOnly)
  • CRAWFORD, David A. [US]/[US] (UsOnly)
Inventors
  • NOLET, Michiel C.
  • O'KELLEY, Charles Brian
  • DILLING, Andrew S.
  • HIMROD, David M.
  • CRAWFORD, David A.
Agents
  • LEHRER, Joel, E .
Priority Data
61/314,40516.03.2010US
Publication Language English (en)
Filing Language English (EN)
Designated States
Title
(EN) ADVERTISING SERVER AND MEDIA MANAGEMENT PLATFORM
(FR) SERVEUR PUBLICITAIRE ET PLATEFORME DE GESTION DE SUPPORTS
Abstract
(EN) Systems, methods, and apparatuses, including computer program products for (1) generating a set of adjusted responses according to a yield management criterion, each adjusted bid response including an adjusted bid price, and selecting a winning bid response from among the set of bid responses based on the adjusted bid prices; (2) grouping impression inventory units based at least in part on performance characteristics of the impression inventory units; and (3) classifying impression inventory across platforms.
(FR) L'invention concerne des systèmes, des procédés et des appareils, comprenant des produits programmes d'ordinateur, qui permettent (1) de générer un ensemble de réponses adaptées suivant un critère d'optimisation du rendement, chaque réponse adaptée à une offre comportant un prix offert adapté, et de sélectionner une réponse à une offre qui l'emporte parmi ledit ensemble de réponses à une offre, sur la base des prix offerts adaptés; (2) de regrouper les unités de la liste des impressions au moins en partie sur la base de leurs caractéristiques de performances; et (3) de classer la liste des impressions sur des plateformes.
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