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1. WO2011027997 - METHOD FOR RECEIVING ADVERTISEMENTS ON THE BASIS OF USER BEHAVIOR PATTERNS, AND MOBILE TERMINAL USING SAME

Publication Number WO/2011/027997
Publication Date 10.03.2011
International Application No. PCT/KR2010/005800
International Filing Date 27.08.2010
IPC
G06Q 30/00 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
H04B 1/40 2006.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
BTRANSMISSION
1Details of transmission systems, not covered by a single one of groups H04B3/-H04B13/123; Details of transmission systems not characterised by the medium used for transmission
38Transceivers, i.e. devices in which transmitter and receiver form a structural unit and in which at least one part is used for functions of transmitting and receiving
40Circuits
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants
  • 엘지전자 주식회사 LG ELECTRONICS INC. [KR]/[KR] (AllExceptUS)
  • 이지혜 LEE, Jihye [KR]/[KR] (UsOnly)
Inventors
  • 이지혜 LEE, Jihye
Agents
  • 박장원 PARK, Jang-Won
Priority Data
10-2009-008414007.09.2009KR
Publication Language Korean (KO)
Filing Language Korean (KO)
Designated States
Title
(EN) METHOD FOR RECEIVING ADVERTISEMENTS ON THE BASIS OF USER BEHAVIOR PATTERNS, AND MOBILE TERMINAL USING SAME
(FR) PROCÉDÉ DE RÉCEPTION DE PUBLICITÉS SUR LA BASE DE MODES DE COMPORTEMENT D'UTILISATEUR, ET TERMINAL MOBILE L'UTILISANT
(KO) 사용자 행동 패턴을 기반으로 한 광고 수신 방법과 이를 이용한 이동 단말
Abstract
(EN)
The present invention relates to a method in which a mobile terminal receives a selected advertisement when the advertisement is selected on the basis of user behavior pattern information collected in the mobile terminal, and to an apparatus having such a receiving function. A method in which a mobile terminal receives advertisements according to the present invention comprises: a step of receiving a rule from an advertisement server; a step of determining a type of user behavior pattern to be reported in accordance with the received rule; a step of collecting information on the determined type; a step of making a report on the basis of the collected information; a step of transmitting the report to the advertisement server; and a step of receiving, from the advertisement server, an advertisement matching the user behavior pattern stated in the report, wherein said rule designates the time and periodicity of making and transmitting the report.
(FR)
La présente invention porte sur un procédé selon lequel un terminal mobile reçoit une publicité sélectionnée lorsqu'elle est choisie sur la base d'informations de mode de comportement de l'utilisateur collectées dans le terminal mobile, et sur un appareil ayant une telle fonction de réception. Un procédé selon lequel un terminal mobile reçoit des publicités selon la présente invention comprend : une étape de réception d'une règle en provenance d'un serveur de publicité ; une étape de détermination d'un type de mode de comportement d'utilisateur devant être rapporté conformément à la règle reçue ; une étape de collecte d'informations sur le type déterminé ; une étape de préparation d'un rapport sur la base des informations collectées ; une étape d'envoi du rapport au serveur de publicité ; et une étape de réception, en provenance du serveur de publicité, d'une publicité correspondant au mode de comportement de l'utilisateur indiqué dans le rapport, ladite règle désignant l'instant et la périodicité de préparation et d'envoi du rapport.
(KO)
본 발명은, 이동 단말 내에서 수집된 사용자 활동 패턴 정보를 기초로 광고가 선별되면, 상기 이동 단말이 상기 선별된 광고를 수신하는 방법 및 이러한 수신 기능을 구비한 장치에 관한 것이다. 본 발명에 따른 이동 단말의 광고 수신 방법은, 광고 서버로부터 규칙을 수신하는 단계, 상기 수신된 규칙에 따라 보고할 사용자 행동 패턴의 타입을 결정하는 단계, 상기 결정된 타입에 대한 정보를 수집하는 단계, 상기 수집된 정보를 기초로 보고서를 생성하는 단계, 상기 광고 서버로 상기 보고서를 전송하는 단계 및 상기 광고 서버로부터 상기 보고서에 따라 사용자의 행동 패턴과 부합하는 광고를 수신하는 단계를 포함하며, 상기 규칙은 상기 보고서의 생성 및 전송의 시기 및 주기를 지정하는 것을 특징으로 한다.
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